Administering reward schemes

A computer system comprising:

• a memory;
• and
• a processor in communication with the memory, wherein the computer system is configured to perform a method comprising:
• pre-defining, by a user-facing local computer system, a first reward scheme, the first reward scheme defining a first reward event which is to trigger provision of a first reward to the user, wherein the first reward scheme is owned by the user-facing local computer system;
• obtaining, by the user-facing local computer system, from a remote computer system remote from the local computer system, a second reward scheme, the second reward scheme defining a second reward event which is to trigger provision of a second reward to the user, the second reward scheme being owned by another computer system other than the user-facing local computer system, the first reward scheme being a different reward scheme than the second reward scheme and having different (i) reward events, (ii) reward scheme ownership, (iii) rewards, and (iv) reward accounts than those of the second reward scheme;
• based on a purchase action by the user, the purchase action effecting a purchase transaction, using the user-facing local computer system, the purchase action being applicable to the first reward scheme and the second reward scheme, determining (i) applicability of the purchase action to the first reward scheme and whether the first reward event has been triggered in response to the purchase action by the user and (ii) applicability of the second reward scheme and whether the second reward event has been triggered in response to the purchase action by the user, wherein applicability of the purchase action to the first reward scheme and whether the first reward event is triggered in response to the purchase action by the user is independent of applicability of the purchase action to the second reward scheme and whether the second reward event is triggered in response to the purchase action by the user, and wherein any obligation of granting the first reward is independent of any obligation of granting the second reward;
• based on the first reward event having been triggered by the purchase action, determining, by the user-facing local computer system, the first reward for the user according to the first reward scheme;
• and
• based on the second reward event having been triggered by the purchase action, notifying, by the user-facing local computer system, a predetermined entity of the second reward event or determining, by the user-facing local computer system, the second reward for the user according to the second reward scheme.

A computer program product comprising:

• a non-transitory computer readable storage medium readable by a processing circuit and storing instructions for execution by the processing circuit for performing a method comprising:
• pre-defining, by a user-facing local computer system, a first reward scheme, the first reward scheme defining a first reward event which is to trigger provision of a first reward to the user, wherein the first reward scheme is owned by the user-facing local computer system;
• obtaining, by the user-facing local computer system, from a remote computer system remote from the local computer system, a second reward scheme, the second reward scheme defining a second reward event which is to trigger provision of a second reward to the user, the second reward scheme being owned by another computer system other than the user-facing local computer system, the first reward scheme being a different reward scheme than the second reward scheme and having different (i) reward events, (ii) reward scheme ownership, (iii) rewards, and (iv) reward accounts than those of the second reward scheme;
• based on a purchase action by the user, the purchase action effecting a purchase transaction, using the user-facing local computer system, the purchase action being applicable to the first reward scheme and the second reward scheme, determining (i) applicability of the purchase action to the first reward scheme and whether the first reward event has been triggered in response to the purchase action by the user and (ii) applicability of the purchase action to the second reward scheme and whether the second reward event has been triggered in response to the purchase action by the user, wherein applicability of the purchase action to the first reward scheme and whether the first reward event is triggered in response to the purchase action by the user is independent of applicability of the purchase action to the second reward scheme and whether the second reward event is triggered in response to the purchase action by the user, and wherein any obligation of granting the first reward is independent of any obligation of granting the second reward;
• based on the first reward event having been triggered by the purchase action, determining, by the user-facing local computer system, the first reward for the user according to the first reward scheme;
• and
• based on the second reward event having been triggered by the purchase action, notifying, by the user-facing local computer system, a predetermined entity of the second reward event or determining, by the user-facing local computer system, the second reward for the user according to the second reward scheme.