Methods and systems for incentivizing online retail purchasers to elicit additional online sales

A method of improving an e-commerce transaction over a computer network, the method comprising:

• prequalifying, by a processor of a computing system of the computer network, an initial purchaser for an incentive program including requiring the initial purchaser to be a member of a loyalty club to be eligible for the incentive program;
• offering an item for purchase via the computing system in communication with the computer network, the computing system providing electronic access to the item for purchase to one or more remote computing devices of the computer network via the Internet;
• associating, by the processor, the incentive program with the item for purchase including providing a reward to the initial purchaser of the item for purchase if certain additional transaction parameters electronically associated with the item for purchase are met within a specified time period, the certain additional transaction parameters including electronically publishing the actual purchase of the item for purchase by the initial purchaser via the computing system, wherein the reward includes a discount to the initial purchaser and electronic links to offer the same discount to a limited number of subsequent purchasers regardless of the items purchased by the subsequent purchasers;
• generating, by the processor, an order of the item made by the initial purchaser;
• adding, by the processor, a unit of time to the specified time period up to a maximum time period responsive to each purchase of the item by one or more of the subsequent purchasers;
• and
• improving the e-commerce transaction at least by electronically tacking on each purchase of the item by the one or more subsequent purchasers to the order of the item made by the initial purchaser, via the computing system.