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US 10,504,129 B2Granted
In store upselling
AssigneeDigiprint IP LLC
InventorAvery Levy
Life of this patent
Estimating the term…
Abstract
The present disclosure relates to identifying a product or service in a store and offering to sell products and services that the customer can purchase in that store. Methods and apparatus consistent with the present disclosure allow retail stores to provide real-time information to their customers about products and/or services that may complement another product that a customer is interested in purchasing. A portable electronic device, such as a cell phone, may receive wirelessly transmitted communications from wireless transmitters that are associated with products and services that the customer approaches, touches, or scans.
Claims18
A method for making an offering, the method comprising:
- receiving product identifying information transmitted from a user device over a network interface at a computing device, the product identifying information associated with a wireless tag, wherein the identifying information was received in a store by the user device by scanning the wireless tag;
- identifying an aisle in the store that has fewer than a threshold level of customer traffic, the level of customer traffic corresponding to a number of customers that are currently in the aisle;
- cross-referencing the received product information with at least one other product that resides in the identified aisle based at least in part on the number of customers currently in the aisle of the store, wherein the at least other product is identified by accessing database information that associates product information with store location information;
- sending an offering to purchase the at least one other product to the user device via the network interface, wherein the offering sent identifies the aisle in the store where the at least one other product is located, the offering including a price associated with purchasing the at least one other product;
- tracking a location of the user device as the user device moves to the aisle in the store, wherein a user of the user device purchases the at least one product for the price according to the offering;
- receiving additional product information from a second user device;
- identifying a real-time condition associated with the store, the real-time condition associated with an amount of sales not meeting a threshold level;
- cross-referencing the additional product information received from the second user device with an offering for a second product based on the amount of sales not meeting the threshold level;
- and
- sending an offering to purchase the second product at a discounted price, wherein the offering for the second product includes the discounted price and identifies a location in the store where the second product resides, the location of the second product identified by an aisle, a position, and a shelf in the store associated with the second product.
7 more elements
A non-transitory computer readable storage medium having embodied thereon a program executable by a processor for implementing a method for making an offering, the method comprising:
- receiving product identifying information transmitted from a user device over a network interface at a computing device, the product identifying information associated with a wireless tag, wherein the identifying information was received in a store by the user device by scanning the wireless tag;
- identifying an aisle in the store that has fewer than a threshold level of customer traffic, the level of customer traffic corresponding to a number of customers that are currently in the aisle;
- cross-referencing the received product information with at least one other product that resides in the identified aisle based at least in part on the number of customers currently in the aisle of the store, wherein the at least other product is identified by accessing database information that associates product information with store location information;
- sending an offering to purchase the at least one other product to the user device via the network interface, wherein the offering sent identifies the aisle in the store where the at least one other product is located, the offering including a price associated with purchasing the at least one other product;
- tracking a location of the user device as the user device moves to the aisle in the store, wherein a user of the user device purchases the at least one product for the price according to the offering;
- receiving additional product information from a second user device;
- identifying a real-time condition associated with the store, the real-time condition associated with an amount of sales not meeting a threshold level;
- cross-referencing the additional product information received from the second user device with an offering for a second product based on the amount of sales not meeting the threshold level;
- and
- sending an offering to purchase the second product at a discounted price, wherein the offering for the second product includes the discounted price and identifies a location in the store where the second product resides, the location of the second product identified by an aisle, a position, and a shelf in the store associated with the second product.
7 more elements
An apparatus for making an offering, the apparatus comprising:
- a network interface that receives product identifying information transmitted from a user device, the product identifying information associated with a wireless tag, wherein the identifying information was received in a store by scanning the wireless tag;
- and
- a database that stores information that associates product information with store location information;
- a memory;
- and
- a processor that executes instructions out of the memory to:
- identify an aisle in the store that has fewer than a threshold level of customer traffic, the level of traffic corresponding to a number of customers that are currently in the aisle,
- cross-reference the received product information with at least one other product that resides in the identified aisle based at least in part on the number of customers currently in the aisle of the store by accessing the database information that associates the product information with the store location information,
- prepare an offer that identifies the aisle in the store where the at least one other product is located, wherein the offer for the at least one other product is sent to the user device and the offer identifies a price associated with purchasing the at least one other product,
- track a location of the user device as the user device moves to the aisle in the store, wherein a user of the user device purchases the at least one product for the price according to the offering, wherein additional product information is received from a second user device via the network interface,
- identify a real-time condition associated with the store, wherein the real-time condition is associated with an amount of sales not meeting a threshold level,
- cross-reference the additional product information received from the second user device with an offering for a second product based on the amount of sales not meeting the threshold level, and
- prepare an offering to purchase the second product at a discounted price, the offer to purchase the second product identifying an aisle, a position, and a shelf in the store where the second product is located, wherein the offering to purchase the second product at the discounted price is sent to the second user device via the network interface.
10 more elements
Dependencies are inferred from the claim text.