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US 10,504,124 B2Granted
Aggregation and use of information relating to a users context for personalized advertisements
AssigneeVerizon Patent and Licensing Inc.
InventorsPaul T. Schultz, Robert A. Sartini, Martin W. McKee
Life of this patent
Estimating the term…
Abstract
Information, called context information, relating to a current state of a user may be aggregated. In one implementation, the context information may include information that is automatically generated by communication devices of the user and information, submitted by the user, that relates to the user's state. The context information may be used to provide personalized advertisements for the user.
Claims24
A method comprising:
- receiving, by a server device, context information relating to a user,
- the context information including:
- device presence information that is automatically generated by a plurality of communication devices associated with the user,
- information regarding different content that has been presented to the user,
- the information regarding the different content being generated by at least two of the plurality of communication devices, and
- the information regarding the different content including information regarding a history of the different content when delivered to the user via the at least two of the plurality of communication devices and a respective effectiveness of the different content when delivered via respective communication devices of the at least two of the plurality of communication devices,
- information identifying one or more preferences, of the user, relating to advertisements,
- where the information identifying the one or more preferences includes:
- information describing preferences relating to the plurality of communication devices, and
- information identifying a respective advertisement delivery preference associated with each of the plurality of communication devices, and
- information identifying capabilities of the plurality of communication devices,
- the information identifying capabilities being different than the device presence information;
- selecting, by the server device and based on the device presence information and based on the information describing the preferences relating to the plurality of communication devices, a first communication device of the plurality of communication devices;
- identifying, by the server device, one or more capabilities of the first communication device based on the information identifying the capabilities of the plurality of communication devices;
- selecting, by the server device, content to present to the user,
- the content being selected based on:
- the respective effectiveness of the different content when delivered via the respective communication devices,
- the information identifying the advertisement delivery preference associated with the first communication device, and
- the one or more capabilities of the first communication device;
- transmitting, by the server device, the content to the first communication device for presentation to the user;
- identifying, by the server device, an update to the context information;
- determining, by the server device, that a second communication device of the plurality of communication devices is available based on the update to the context information;
- and
- switching, by the server device, transmission of the content from the first communication device to the second communication device for presentation to the user based on determining that the second communication device of the plurality of communication devices is available.
21 more elements
A method comprising:
- receiving, by a particular device, information relating to a user,
- the information relating to the user including:
- information, regarding a plurality of advertisements that have been presented to the user, including:
- information regarding a history of the plurality of advertisements when delivered to the user via different communication devices of the user and a respective effectiveness of the plurality of advertisements when delivered via respective communication devices of the different communication devices of the user, and
- information identifying an interest of the user regarding each advertisement of the plurality of advertisements,
- information identifying one or more preferences, of the user, relating to advertisements,
- where the information identifying the one or more preferences includes:
- information describing preferences relating to the different communication devices of the user, and
- information identifying a respective advertisement delivery preference associated with each of the different communication devices of the user, and
- information identifying one or more capabilities of the different communication devices of the user;
- selecting, by the particular device and based on device presence information and based on the information describing the preferences relating to the different communication devices of the user, a first communication device of the different communication devices of the user;
- identifying, by the particular device, information identifying one or more capabilities of the first communication device from the information identifying the one or more capabilities of the different communication devices of the user;
- selecting, by the particular device, an advertisement based on:
- the respective effectiveness of the plurality of advertisements when delivered via the respective communication devices,
- the information identifying the advertisement delivery preference associated with the first communication device, and
- the information identifying the one or more capabilities of the first communication device;
- transmitting, by the particular device, the advertisement to the first communication device for presentation to the user;
- identifying, by the particular device, an update to the information relating to the user;
- determining, by the particular device, that a second communication device of the different communication devices of the user is available based on the update to the information relating to the user;
- and
- switching, by the particular device, transmission of the advertisement from the first communication device to the second communication device,
- the transmission being switched based on determining that the second communication device is available.
19 more elements
A system comprising:
- a memory to store instructions;
- and
- one or more processors to execute the instructions to:
- obtain information, relating to a user, that includes:
- device presence information that is generated by a plurality of communication devices of the user,
- information regarding a plurality of advertisements that have been presented to the user,
- the information regarding the plurality of advertisements being generated by the plurality of communication devices, and
- the information regarding the plurality of advertisements including information regarding a history of the plurality of advertisements when delivered to the user via the plurality of communication devices and a respective effectiveness of the plurality of advertisements when delivered via respective communication devices of the plurality of communication devices, and
- information identifying one or more preferences, of the user, relating to advertisements,
- where the information identifying the one or more preferences includes:
- information describing preferences relating to the plurality of communication devices associated with the user, and
- information identifying a respective advertisement delivery preference associated with each of the plurality of communication devices;
- identify a first communication device of the plurality of communication devices of the user based on:
- the information regarding the respective effectiveness of the plurality of advertisements when delivered via the respective communication devices,
- the information describing the preferences relating to the plurality of communication devices, and
- the device presence information;
- identify one or more capabilities of the first communication device;
- select an advertisement of the plurality of advertisements to present to the user based on:
- the respective effectiveness of the plurality of advertisements when delivered via the respective communication devices,
- the one or more capabilities of the first communication device,
- the information identifying the advertisement delivery preference associated with the first communication device, and
- information identifying a format for delivering advertisements to the first communication device,
- the information identifying the format for delivering advertisements being included in the information relating to the user;
- transmit the advertisement to the first communication device for presentation to the user;
- identify an update to the information relating to the user;
- determine that a second communication device, of the plurality of communication devices of the user, is available based on the update to the information relating to the user;
- and
- switch transmission of the advertisement from the first communication device to the second communication device based on determining that the second communication device is available.
25 more elements
A non-transitory computer-readable medium storing instructions, the instructions comprising:
- one or more instructions which, when executed by one or more processors, cause the one or more processors to:
- receive information relating to a user,
- the information relating to the user including:
- information regarding different content that has been presented to the user, including:
- information regarding a history of the different content when delivered to the user via different communication devices of the user and a respective effectiveness of the different content when delivered via respective communication devices of the different communication devices of the user, and
- information identifying an interest or a response of the user regarding each content of the different content,
- information identifying one or more preferences, of the user, relating to advertisements,
- where the information identifying the one or more preferences includes:
- information describing preferences relating to the different communication devices of the user, and
- information identifying a respective advertisement delivery preference associated with each of the different communication devices of the user, and
- information identifying a capability of a first communication device of the different communication devices of the user;
- select, based on the information describing the preferences relating to the different communication devices of the user, the first communication device;
- identify the capability of the first communication device based on the information identifying the capability of the first communication device;
- select particular content based on:
- the respective effectiveness of the different content when delivered via the respective communication devices,
- a distance between a geographic location associated with a product or a service and a geographic location of the first communication device,
- the information identifying the advertisement delivery preference associated with the first communication device, and
- the capability of the first communication device;
- transmit the particular content to the first communication device,
- the particular content identifying the product or the service;
- identify an update to the information relating to the user;
- determine that a second communication device of the different communication devices of the user is available based on the update to the information relating to the user;
- and
- switch transmission of the particular content from the first communication device to the second communication device,
- the transmission being switched based on determining that the second communication device is available.
22 more elements
Dependencies are inferred from the claim text.