Liquid crystal display comprising first, second, and third pixels having driving voltages for maximum transmittances that are different from each other

A liquid crystal display (LCD) comprising:

• a first pixel configured to emit first light having a first wavelength;
• a second pixel configured to emit second light having a second wavelength longer than the first wavelength;
• a third pixel configured to emit third light having a third wavelength longer than the second wavelength;
• and
• a liquid crystal (LC) panel in which driving voltages for maximum transmittances for the first light, the second light, and the third light are different from each other,
• wherein the LCD is configured to apply different voltages to pixel electrodes of the first pixel, the second pixel, and the third pixel, respectively, such that the first light, the second light, and the third light respectively emitted by the first pixel, the second pixel, and the third pixel are transmitted at the respective maximum transmittances,
• wherein, in the LC panel, the maximum transmittance for the third light is higher than the maximum transmittance for the second light and the maximum transmittance for the first light, and
• wherein a voltage applied to the pixel electrode of the third pixel is higher than a voltage applied to the pixel electrode of the second pixel, and the voltage applied to the pixel electrode of the second pixel is higher than a voltage applied to the pixel electrode of the first pixel.

A liquid crystal display (LCD) comprising:

• a first pixel configured to emit first light having a first wavelength;
• a second pixel configured to emit second light having a second wavelength longer than the first wavelength;
• a third pixel configured to emit third light having a third wavelength longer than the second wavelength;
• a liquid crystal (LC) panel in which maximum transmittances for the first light, the second light, and the third light are different from each other;
• and
• a backlight unit configured to provide backlight to the LC panel,
• wherein a light with the greatest maximum transmittances among the first light, the second light, and the third light has the lowest intensity of the wavelength of the backlight provided by the backlight unit, and a light with the smallest maximum transmittances has the highest intensity of the wavelength of the backlight provided by the backlight unit.