Methods and systems for surfacing a user-customized segment within a geospatial navigation application

A system comprising:

• at least one physical computing device that
• accesses, from a mobile device used by a user, a user action report representative of a first action taken by the user with respect to a first point of interest included in a plurality of points of interest for which data is stored in a point of interest database accessible to the geospatial navigation system;
• identifies, based on the user action report, a second point of interest included in the plurality of points of interest for which data is stored in the point of interest database and with respect to which the user has not been reported to have taken a second action;
• updates, based on the user action report and the identification of the second point of interest, a user-customized segment customized with respect to the user to include the first and second points of interest and to increase, within the user-customized segment, a first prominence score corresponding to the first point of interest and a second prominence score corresponding to the second point of interest, the first prominence score increased by
• a first amount if the first action is one particular action selected from a point of interest search action, a routing action, a navigation action, and a dwell action, and
• a second amount different from the first amount if the first action is another particular action different from the one particular action and also selected from the point of interest search action, the routing action, the navigation action, and the dwell action;
• and
• directs the mobile device to present a user interface of a geospatial navigation application in a manner that surfaces the updated user-customized segment by emphasizing representations of points of interest in accordance with respective prominence scores of the points of interest such that representations of the first and second points of interest are emphasized over representations of additional points of interest that
• are included in the plurality of points of interest for which data is stored in the point of interest database, and
• are not included within the user-customized segment or have prominence scores lower than the first and second prominence scores.

A non-transitory computer-readable medium storing instructions that, when executed, direct at least one processor of a computing device to:

• access, from a mobile device used by a user, a user action report representative of a first action taken by the user with respect to a first point of interest included in a plurality of points of interest for which data is stored in a point of interest database accessible to the geospatial navigation system;
• identify, based on the user action report, a second point of interest included in the plurality of points of interest for which data is stored in the point of interest database and with respect to which the user has not been reported to have taken a second action;
• update, based on the user action report and the identification of the second point of interest, a user-customized segment customized with respect to the user to include the first and second points of interest and to increase, within the user-customized segment, a first prominence score corresponding to the first point of interest and a second prominence score corresponding to the second point of interest, the first prominence score increased by
• a first amount if the first action is one particular action selected from a point of interest search action, a routing action, a navigation action, and a dwell action, and
• a second amount different from the first amount if the first action is another particular action different from the one particular action and also selected from the point of interest search action, the routing action, the navigation action, and the dwell action;
• and
• direct the mobile device to present a user interface of a geospatial navigation application in a manner that surfaces the updated user-customized segment by emphasizing representations of points of interest in accordance with respective prominence scores of the points of interest such that representations of the first and second points of interest are emphasized over representations of additional points of interest that
• are included in the plurality of points of interest for which data is stored in the point of interest database, and
• are not included within the user-customized segment or have prominence scores lower than the first and second prominence scores.