Computing system with content-characteristic-based trigger feature

A non-transitory computer-readable medium having stored thereon program instructions that upon execution by a processor, cause performance of a set of acts comprising:

• receiving, by a computing system, media content, wherein the media content comprises a first portion and a second portion, wherein the computing system receives the first portion before receiving the second portion;
• generating, by the computing system, a fingerprint of the second portion of the received media content;
• determining, by the computing system, that the first portion of the received media content includes a threshold extent of non-substantive media content;
• responsive to determining that the first portion of the received media content includes the threshold extent of non-substantive media content, transmitting, by the computing system, the generated fingerprint to a content identification server to identify the second portion of the received media content;
• and
• performing an action that relates to the identified second portion of media content.

A computing system comprising:

• a communication interface;
• a processor;
• and
• a non-transitory computer-readable medium having stored thereon program instructions that upon execution by the processor, cause performance of a set of acts comprising:
• receiving, via the communication interface, media content, wherein the media content comprises a first portion and a second portion, wherein the computing system receives the first portion before receiving the second portion;
• generating a fingerprint of the second portion of the received media content;
• determining that the first portion of the received media content includes a threshold extent of non-substantive media content;
• responsive to determining that the first portion of the received media content includes the threshold extent of non-substantive media content, transmitting the generated fingerprint to a content identification server to identify the second portion of the received media content;
• and
• performing an action that relates to the identified second portion of media content.