Presenting advertisements during media content seek
AssigneeIntel Corporation
InventorJohn C. Weast
Life of this patent
Estimating the term…
Abstract
Technologies for presenting an advertisement on a media consumption device includes receiving a request to seek past a commercial included in media content played on the media consumption device, determining an advertisement based on the commercial, and presenting the advertisement to a user of the media consumption device during performance of the requested seek function. The advertisement may be, for example, an extracted frame or image of the commercial and may include a logo or phrase associated with a product or service advertised in the commercial. Similar technologies related to a media content distribution system are also disclosed.
Claims20
A media content distribution system to deliver media content to a media consumption device, the media content distribution system comprising:
- a processor;
- a memory coupled to the processor;
- an advertisement determination module to:
- analyze a commercial of the media content to identify a plurality of non-identical substantially similar frames of the commercial;
- and
- select the plurality of non-identical substantially similar frames of the commercial;
- and
- a communication module to transmit the media content, including the commercial and an indication of the selected plurality of non-identical substantially similar frames of the commercial, to the media consumption device in response to receipt of a request for the media content.
A media content distribution system to deliver media content to a media consumption device, the media content distribution system comprising:
- a processor;
- a memory coupled to the processor;
- an advertisement determination module to:
- learn a reference time slot based on other media content;
- analyze a commercial of the media content to identify identical consecutive frames of the commercial;
- select one of the identical consecutive frames as a branded image based on the learned reference time slot;
- and
- associate the extracted branded image with the commercial;
- and
- a communication module to transmit the media content, including the commercial and the branded image, to the media consumption device in response to receipt of a request for the media content.
One or more non-transitory computer-readable media comprising a plurality of instructions stored thereon that, when executed by a media content distribution system, causes the media content distribution system to:
- analyze a commercial of media content to identify a plurality of non-identical substantially similar frames of the commercial;
- select the plurality of non-identical substantially similar frames of the commercial;
- and
- transmit the media content, including the commercial and an indication of the selected plurality of non-identical substantially similar frames of the commercial, to a media consumption device in response to receipt of a request for the media content.
One or more non-transitory computer-readable media comprising a plurality of instructions stored thereon that, when executed by a media content distribution system, causes the media content distribution system to:
- analyze a commercial of media content to identify identical consecutive frames of the commercial;
- learn a reference time slot based on other media content;
- select one of the identical consecutive frames as a branded image based on the learned reference time slot;
- and
- associate the extracted branded image with the commercial;
- and
- transmit the media content, including the commercial and the branded image, to a media consumption device in response to receipt of a request for the media content.
Dependencies are inferred from the claim text.