US 10,484,755 B2Granted

Iconized video advertisement wall

AssigneeExcalibur IP, LLC

InventorPuneet Mohan Sangal

Life of this patent

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Abstract

Methods and systems are provided that can include iconization and later play of video content items, such as advertisements. During presentation of an online video, video advertisements may be presented. Upon user selection, during or after presentation of a particular video advertisement, the advertisement may cease to be presented, but an icon may be displayed that represents the video advertisement. The icon may be displayed in an area adjacent to the online video display area, which area may include multiple icons. Later, upon user selection of the icon, the video advertisement may be played, or may continue playing, utilizing local storage of the video advertisement. This, in turn, may provide, for example, efficient, convenient user access to the video advertisement, leading to enhanced advertisement performance with minimal intrusive impact on the user experience as a whole.

Claims24

Dependent claims

A system comprising one or more processors and a non-transitory storage medium comprising program logic for execution by the one or more processors, the program logic comprising:

an advertisement iconization engine that, during presentation of an online video to a user, for each video advertisement of a set of video advertisements presented, at least in part, to the user on a device of the user, after presentation of at least a portion of a duration of the video advertisement and upon a first selection of the user:
ceases presentation of the video advertisement, including display of any portion thereof;
in a first display area outside of a display area of the online video, causes display of an icon, representing the video advertisement and provided or selected by an advertiser, in an icon spot among other displayed icons, representing other video advertisements, in other icon spots, wherein the display of the icon in an icon spot is based at least in part on one of a determined period for displaying the icon and a characteristic of the online video;
and
causes storage of at least a portion of the video advertisement on the device of the user while the icon is displayed in an icon spot, and erasure of one or more of the set of video advertisements from storage on the device of the user when an associated icon is no longer displayed in one of the icon spots.

2 more elements

A method comprising:

during presentation of an online video to a user on a user device, initiating presentation of each video content item of a plurality of video content items to the user, wherein each video content item of the plurality of video content items includes at least one offer to the user;
for each video content item of a set of at least some of the plurality of video content items, after presentation of at least a portion of a duration of the video content item, the video content item including an offer, and upon a first selection of the user:
ceasing presentation of the video content item, including display of any portion thereof;
in a first display area outside of a display area of the online video, causing display of an icon, representing the video advertisement and provided or selected by an advertiser, in an icon spot among other displayed icons, representing other video advertisements, in other icon spots, wherein the display of the icon in an icon spot is based at least in part on one of a determined period for displaying the icon and a characteristic of the online video;
and
causing storage of at least a portion of the video advertisement on the device of the user while the icon is displayed in an icon spot, and erasure of one or more of the set of video advertisements from storage on the device of the user when an associated icon is no longer displayed in one of the icon spots.

3 more elements

Dependencies are inferred from the claim text.

Facts

Application: 15/907,156Filed 27 Feb 2018 · continuation
Priority: 6 Mar 2013
Published: US 2018/0192162 A15 Jul 2018
Granted: 19 Nov 2019
Term ends: Not estimatedThe source records don’t support an estimate.

Classification11 codes

H04N 21/812
Monomedia components thereof: involving advertisement data
G06Q 30/0275
Determination of fees for advertising: auctions
H04N 21/25891
Management of end-user data: being end-user preferences
H04N 21/41415
Specialised client platforms, e.g. receiver in car or embedded in a mobile appliance: involving a public display, viewable by several users in a…

Family

Application13/786,729Parent of this continuation-in-part · filed 6 Mar 2013
Application14/095,747Parent of this continuation · filed 3 Dec 2013
Application15/143,542Parent of this continuation · filed 30 Apr 2016
US 9,369,778 B2Parent of this continuation · filed 14 Jun 2016
US 2018/0192162 A1Pre-grant publication · published 5 Jul 2018
US 9,930,425 B2Parent of this continuation
Application14/095,747Parent of this continuation-in-part
US 2014/0259045 A1Published application
US 2014/0259055 A1Published application
US 2016/0249111 A1Published application
US 10,484,755 B2This patent

From the US filing history. Foreign family members aren’t listed.

Timeline

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