Systems and methods for a marketplace of interactive live streaming multimedia overlays

A system for applying video overlays from a virtual marketplace to video content for broadcasting, wherein the virtual marketplace includes overlay content information for one or more video overlays that define an image and/or audio corresponding to the one or more video overlays and overlay configuration information that specifies values for one or more settings that define application of the overlay content information corresponding to one or more video overlays to overlayed video content, wherein the one or more settings that define application of the overlay configuration information to the overlayed video content includes one or more settings that specify a real-time event trigger defining when the overlay configuration information is applied to the overlayed video content, wherein the real-time event trigger includes a second user's interaction with the overlayed video content, the system comprising:

• one or more processors configured by machine-readable instructions to:
• receive, from a first server associated with the virtual marketplace, information that facilitates presentation of views of the virtual marketplace on client computing platforms associated with users, wherein a view of the virtual marketplace includes one or more overlay offers to sell access to the one or more video overlays, wherein the views of the marketplace includes one or more visual representations of images of the one or more video overlays to enable inspection of the one or more video overlays and acceptance of individual ones of the overlay offers;
• and
• transmit, to the first server, an acceptance of one or more accepted overlay offers from the client computing platforms associated with the users such that responsive to reception of the acceptance of the one or more overlay offers from the client computing platforms associated with the users, obtain access to one or more accepted video overlays corresponding to the one or more accepted overlay offers so that individual client computing platforms of the client computing platforms are enabled to generate generated video content that includes the image and/or audio defined by the overlay content information of the one or more accepted video overlays applied to the video content in accordance with the overlay configuration information for the one or more accepted video overlays, wherein the generated video content is encoded prior to a transmission to a third server for broadcasting.