Automatically generating both rich advertising messages and associated landing pages using social media platform content

A computer-readable medium having contents configured to cause a computing system to perform a method, the method comprising:

• receiving text from a user;
• accessing a social media platform to identify a company having a presence on the social media platform and identifying information that includes the received text;
• retrieving content from the identified company's presence on the social media platform, the content including a text string, an image, a web resource, and a color;
• using the retrieved content to construct a webpage, for the identified company, containing a link to the web resource;
• using the retrieved content to construct an advertising message, for the identified company, separate from the constructed webpage and containing a link to the constructed webpage;
• causing the constructed advertising message to be presented by a publisher;
• receiving a first communication indicating that a user to whom the constructed advertising message was presented selected the constructed advertising message;
• in response to the first communication, serving the constructed webpage;
• receiving a second communication indicating that a user viewing the served webpage selected a link to the web resource;
• and
• in response to the second communication, causing the web resource to be served to the user viewing the served webpage.