Behavioral retargeting system and method for cookie-disabled devices

A non-transitory computer readable storage medium having stored therein data representing instructions executable by a programmed processor on a server for retargeting advertisements usable with cookie-disabled users, the computer readable storage medium comprising instructions which causes the server to perform functions comprising:

• storing historical user behavior data to a database, the historical user behavior data defining one or more aspects of a plurality of user's interactions with web content, wherein the historical user behavior data are collected from respective mobile devices of a plurality of users, the mobile devices having web browsing cookies disabled from on-line web browsing;
• processing the historical user behavior data to generate a plurality of indices, wherein each index defines a relationship between one or more user identification targeting attributes and the historical user behavior data;
• processing the plurality of indices to generate a multi-indexed user behavior hypercube corresponding to a particular user defining a relationship between the plurality of indices, wherein the multi-indexed user behavior hypercube comprises two or more indices, associated with a plurality of lengths and dimensions, including (i) a first index that comprises a first behavior and a second behavior and that is keyed by a combination of a first attribute key and a second attribute key and (ii) a second index that comprises a third behavior and a fourth behavior and that is keyed by a third attribute key, wherein the first behavior is keyed by one or more other attribute keys in the multi-indexed user behavior hypercube, wherein the first index has a different length than the second index, wherein the first behavior and the second behavior of the first index are accessible using the first attribute key and are accessible using the second attribute key, wherein the third behavior and the fourth behavior of the second index are accessible using the third attribute key, and wherein the first behavior is accessible using the one or more other attribute keys;
• receiving a request from a respective mobile device for an advertisement and processing the request to identify a set of user identification targeting attributes pertaining to the respective mobile device;
• retrieving, from the multi-indexed user behavior hypercube, predicted user behavior comprising a subset of the historical user behavior data using at least the set of user identification targeting attributes and at least one of the plurality of indices, the predicted user behavior at least based on a historical user behavior indexed by the at least one of the plurality of indices;
• and
• generating a list of recommended advertisements using the predicted user behavior in order that advertisers deliver targeted advertisement to the respective mobile device according to the list of recommended advertisements and the set of user identification targeting attributes without utilizing the disabled web browsing cookies.

A method for retargeting advertisement usable with cookie-disabled mobile devices, the method comprising:

• storing historical user data comprising historical user identification attributes and historical user behaviors to a database, wherein the historical user behavior data are collected from respective mobile devices having web browsing cookies disabled from on-line web browsing;
• processing the historical user data to generate a plurality of indices between the historical user identification attributes and the historical user behaviors;
• processing the plurality of indices to generate a poly-indexed user data cube, wherein the poly-indexed user data cube comprises two or more indices, associated with a plurality of lengths and dimensions, including (i) a first index that comprises a first behavior and a second behavior and that is keyed by a combination of a first attribute key and a second attribute key and (ii) a second index that comprises a third behavior and a fourth behavior and that is keyed by a third attribute key, wherein the first behavior is keyed by one or more other attribute keys in the poly-indexed user data cube, wherein the first index has a different length than the second index, wherein the first behavior and the second behavior of the first index are accessible using the first attribute key and are accessible using the second attribute key, wherein the third behavior and the fourth behavior of the second index are accessible using the third attribute key;
• receiving a request for an advertisement;
• processing the request to determine one or more targeting criteria comprising a current user identification attribute pertaining to a mobile device;
• retrieving a predicted user behavior from the poly-indexed user data cube using the one or more targeting criteria and at least one of the plurality of indices, the predicted user behavior at least based on a historical user behavior indexed by the at least one of the plurality of indices;
• and
• generating a list of one or more targeted advertisements using the predicted user behavior retrieved from the poly-indexed user data cube in order that advertisers deliver targeted advertisement to the mobile device according to the one or more targeting criteria and the historical user identification attributes without utilizing the disabled web browsing cookies.