Steering distributions for connections from online campaigns of uniquely identifiable objects (UIOs) based on predicted distributions

A non-transitory computer-readable medium storing source code that, when executed by a processor, performs a method in a connection management server for steering distributions for UIO (uniquely identifiable object) connections based on predicted connections, the method comprising the steps of:

• receiving data describing a plurality of UIOs and parameters for configuring an online advertisement campaign for the plurality of UIOs;
• automatically identifying UIOs comparable to each of the plurality of UIOs of the online advertisement campaign;
• predicting a distribution of connections resulting from displaying graphical advertisements describing the plurality of UIOs of the online advertisement campaign with one or more webpages associated with the identified comparable UIOs based on historical information of connections for the identified comparable UIOs, the graphical advertisements including a hyperlink that, when selected, connects a browser with a termination point associated with a selected UIO;
• automatically generating an initial connection weight for each of the plurality of UIOs, wherein the initial connection weight affects how often the graphical advertisement for an associated UIO is displayed as part of an online advertisement;
• serving the graphical advertisements for the plurality of UIOs for display in association with the one or more webpages on one or more computing devices according to the initial connection weights;
• receiving data describing inputs associated with the graphical advertisements sent for display on the one or more computing devices for each of the plurality of UIOs and generating an actual connection distribution based on the data describing the inputs;
• responsive to the actual connection distribution, adjusting at least part of the initial connection weights based on a comparison of the actual connection distribution to the predicted distribution of connections;
• and
• serving the graphical advertisements for the plurality of UIOs for display in association with the one or more webpages on the one or more computing devices at a frequency according to the adjusted initial connection weights.

A connection management server for steering distributions for UIO (uniquely identifiable object) connections based on predicted connections, the connection management server comprising:

• a processor;
• a network interface;
• and
• a memory communicatively coupled to the processor and the network interface and storing:
• a first module to receive data describing a plurality of UIOs and parameters for configuring an online advertisement campaign for the plurality of UIOs;
• a second module to automatically identify Ms comparable to each of the plurality of UIOs of the online advertisement campaign;
• a third module to predict a distribution of connections resulting from displaying graphical advertisements describing the plurality of Ms of the online advertisement campaign with one or more webpages associated with the identified comparable UIOs based on historical information of connections for the identified comparable UIOs, the graphical advertisements including a hyperlink that, when selected, connects a browser with a termination point associated with a selected UIO;
• and
• a fourth module to automatically generate an initial connection weight for each of the plurality of UIOs, wherein the initial connection weight affects how often the graphical advertisement for an associated UIO is displayed as part of an online advertisement,
• wherein the first module serves the graphical advertisements for the plurality of UIOs for display in association with the one or more webpages on one or more computing devices according to the initial connection weights,
• wherein the first module receives data describing inputs associated with the graphical advertisements sent for display on the one or more computing devices for each of the plurality of UIOs and generating an actual connection distribution based on the data describing the inputs, and
• wherein the fourth module, responsive to the actual connection distribution, adjusts at least part of the initial connection weights based on a comparison of the actual connection distribution to the predicted distribution of connections, and the fourth module serving the graphical advertisements for the plurality of UIOs for display in association with the one or more webpages on the one or more computing devices at a frequency according to the adjusted initial connection weights.