Behavioral tracking system and method in support of high-engagement communications

A method for providing targeted communications to each of a plurality of respective customers, and using information associated with the customers' interactions with the targeted communications in an external webmail system that is configured as a browser-based e-mail platform and used by the customers to access their email via web browser software operating on each respective customers' computing device, the method comprising:

• accessing, by at least one processor, at least one database stored on non-transitory processor readable media, the at least one database includes:
• electronic user information associated with a plurality of registered users;
• electronic customer information associated with each of a plurality of respective customers of at least one of the registered users;
• electronic template information representing a plurality of templates that are useable for generating targeted email communications;
• electronic content feed information representing information to be dynamically provided with the targeted email communications;
• and
• electronic user profile information representing at least purchase history and purchase intent for each of the plurality of respective customers of the at least one of the registered users;
• processing, by the at least one processor, at least one template instruction received from a computing device operated by a registered user, wherein the at least one template instruction configures the at least one processor to:
• select one of the plurality of the templates for generating the targeted email communications;
• to identify the plurality of respective customers;
• generate the targeted email communications based on the selected one of the plurality of templates;
• respectively customize the targeted email communications with at least some of the content feed respectively selected for each of the respective customers;
• and
• accessing, by the at least one processor in response to one of the respective customers interacting with one of the targeted email communications, at least some of the electronic user profile information associated with the one of the customers, wherein the at least some of the electronic user profile information further represents at least opening the one of the targeted communications, selecting a hyperlink in the one of the targeted communications, visiting a web page associated with the hyperlink and instigating an ecommerce transaction in the web page without completing the transaction;
• extending the external webmail system by providing, by the at least one processor, at least one module that interfaces with the external webmail system and adds a user interface that is operable in connection with the external email platform, wherein the at least one user interface, when integrated within the external email platform, includes at least one image from the web page associated with the hyperlink and includes selectable options for receiving input associated with completing a purchase of at least one item in an abandoned e-commerce shopping cart associated with the transaction.