Social media integration and collaboration tools in a system for linking structured database management systems with document creation and word processing tools

A system comprising:

• a non-transitory machine readable medium;
• and
• instructions carried by the machine-readable medium and operable to cause a programmable processor to perform:
• configuring a document creation application with an add-in comprising instructions for linking said word processing application with a business management application that runs on a platform of a structured database management system and stores datum in said structured database management system;
• configuring said add-in with one or more tools that, when executed, accesses utilities of said business management application via said document creation application without leaving an interface of said document creation application, wherein said one or more tools at least comprises data linking tools comprising an executable data-pull utility that pulls datum from the structured database management system and inserts said datum into a structured field in a document in said document creation application;
• and
• configuring said add-in with a social network integration tool for integrating one or more social media interfaces of one or more social network into an interface of the document creation application, wherein
• said integrated one or more social media interfaces comprises media feeds including a first media feed comprising an information feed configured to follow a document open in said document creation application.