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US 10,482,100 B1Granted
Method to detect and score users who are likely to make payments in online social games
AssigneeZynga Inc.
InventorsGirish Keswani, Jim Baer, Kenneth Rudin
Life of this patent
Estimating the term…
Abstract
A method and a system for identifying players likely to spend in an online game are described. Indicators corresponding to activities of the player and in-game friends of the player in an online game and in other online games are determined. A prediction model of the player's likelihood to spend in the online game is computed based on the indicators. The prediction model is used to identify players of the online game that are likely to spend in the online game.
Claims24
A computer-implemented method comprising:
- with respect to each of a plurality of players of a computer-implemented online game, computing a plurality of indicators that includes in-game activities of in-game friends of the player as a distinct subset of all players of the online game;
- generating for each of the plurality of players, using at least one processor device configured therefor, a prediction model of the player's likelihood to spend in the online game generally within a predefined time window, the prediction model being based at least in part on the in-game activities of the in-game friends of the player;
- in an automated identification operation based at least in part on the respective prediction models and performed by one or more computer processors configured therefor, identifying players of the online game that are likely to spend in the online game;
- automatically assigning premium tiered servers to service the identified players, the premium tiered servers forming part of a server farm that comprises a plurality of tiered servers, the premium tiered servers having a higher performance than other tiered servers;
- and
- thereafter serving gameplay by the identified players using the assigned premium tiered servers.
3 more elements
A system comprising:
- an analysis module comprising one or more processor devices configured to compute, with respect to each of a plurality of players of a computer-implemented online game, a plurality of indicators that includes in-game activities of in-game friends of the player as a distinct subset of all players of the online game;
- a prediction module comprising at least one computer processor configured to generate, for each of the plurality of players, a prediction model of the player's likelihood to spend in the online game generally within a predefined time window, the prediction model being based at least in part on the in-game activities of the in-game friends of the player;
- and
- a premium tiered server module comprising one or more computer device configured to automatically assign premium tiered servers to service the identified players, the premium tiered servers forming part of a server farm that comprises a plurality of tiered servers, the premium tiered servers having a higher performance than other tiered servers, gameplay by the identified players subsequent to the assignment being served using the assigned premium tiered servers.
1 more element
A non-transitory computer-readable storage medium storing a set of instructions that, when executed by a processor, cause the processor to perform operations, comprising:
- with respect to each of a plurality of players of a computer-implemented online game, computing a plurality of indicators that includes in-game activities of in-game friends of the player as a distinct subset of all players of the online game;
- generating for each of the plurality of players, a prediction model of the player's likelihood to spend in the online game generally within a predefined time window, the prediction model being based at least in part on the in-game activities of the in-game friends of the player;
- based at least in part on the respective prediction models, identifying players of the online game that are likely to spend in the online game;
- automatically assigning premium tiered servers to service the identified players, the premium tiered servers forming part of a server farm that comprises a plurality of tiered servers, the premium tiered servers having a higher performance than other tiered servers;
- and
- thereafter serving gameplay by the identified players using the assigned premium tiered servers.
3 more elements
Dependencies are inferred from the claim text.