Method and apparatus for classifying virtual activities of mobile users

A method implemented by a mobile computing device, wherein the method comprises:

• running a set of applications;
• receiving a message from a first application in the set of applications, wherein the message indicates a user action;
• formatting the message as a set of key-value pairs to create an intercepted message comprising a copy of the message when the user action is in a predetermined set of user actions, wherein the set of key-value pairs comprises message data, message action, message data type, message sender, and message activity;
• and
• broadcasting the intercepted message to at least one application of the set of applications that is configured to receive the intercepted message.

A non-transitory computer readable storage medium comprising instructions, which when executed by a processor, cause the processor to:

• run a set of applications;
• receive a message from a first application in the set of applications, wherein the message indicates a user action;
• format the message as a set of key-value pairs to create an intercepted message comprising a copy of the message when the user action is in a predetermined set of user actions, wherein the set of key-value pairs comprises message data, message action, message data type, message sender, and message activity;
• and
• broadcast the intercepted message to at least one application of the set of applications that is configured to receive the intercepted message.