Guided edit optimization

A method comprising:

• detecting a plurality of profile edit tasks not completed within a member profile page of a member of an online social network service;
• determining whether the member completed a profile edit task classified as a difficult task, the profile edit task classified as a difficult task based on a response metric associated with other members of the online social network service completing the profile edit task;
• and
• responsive to determining that the member completed the profile edit task classified as a difficult task, identifying one or more of the plurality of profile edit tasks classified as a difficult task;
• causing rendering of a guided edit graphical user interface on a display of a device operated by the member, the guided edit graphical user interface designed to display profile edit tasks one at a time, with each profile edit task remaining displayed until input is received via interaction with the guided edit graphical user interface indicating the member finishes the corresponding profile edit task or affirmatively skips the corresponding profile edit task;
• reordering the plurality of profile edit tasks based at least in part on, for each of the one or more of the plurality of profile edit tasks classified as a difficult task, an importance value corresponding to each of the one or more additional profile edit tasks, the importance value representing an impact of performing the corresponding one or more additional profile edit tasks on member profile quality for the member;
• prompting the member to perform the plurality of profile edit tasks, by causing rendering of each of the plurality of profile edit tasks one at a time in the guided edit graphical user interface until input is received via interaction with the guided edit graphical user interface indicating the member has completed a corresponding profile edit task or affirmatively skipped the corresponding profile edit task;
• determining that the member has been prompted to complete a first of the one or more of the profile edit tasks classified as a difficult task more than a threshold number of times;
• and
• in response to the determination that the member has been prompted to complete a first of the one or more of the profile edit tasks classified as a difficult task more than a threshold number of times, regardless of the estimated increase in member profile quality if the first of the one or more of the profile edit tasks classified as a difficult task is completed, reordering the one or more additional profile edit tasks to place the first of the one or more of the profile edit tasks classified as a difficult task later in the ordering.

A non-transitory machine-readable storage medium comprising instructions that, when executed by one or more processors of a machine, cause the machine to perform operations comprising:

• detecting a plurality of profile edit tasks not completed within a member profile page of a member of an online social network service;
• determining whether the member completed a profile edit task classified as a difficult task, the profile edit task classified as a difficult task based on a response metric associated with other members of the online social network service completing the profile edit task;
• and
• responsive to determining that the member completed the profile edit task classified as a difficult task, identifying one or more of the plurality of profile edit tasks classified as a difficult task;
• causing rendering of a guided edit graphical user interface on a display of a device operated by the member, the guided edit graphical user interface designed to display profile edit tasks one at a time, with each profile edit task remaining displayed until input is received via interaction with the guided edit graphical user interface indicating the member finishes the corresponding profile edit task or affirmatively skips the corresponding profile edit task;
• reordering the plurality of profile edit tasks based at least in part on, for each of the one or more of the plurality of profile edit tasks classified as a difficult task, an importance value corresponding to each of the one or more additional profile edit tasks, the importance value representing an impact of performing the corresponding one or more additional profile edit tasks on member profile quality for the member;
• prompting the member to perform the plurality of profile edit tasks, by causing rendering of each of the plurality of profile edit tasks one at a time in the guided edit graphical user interface until input is received via interaction with the guided edit graphical user interface indicating the member has completed a corresponding profile edit task or affirmatively skipped the corresponding profile edit task;
• determining that the member has been prompted to complete a first of the one or more of the profile edit tasks classified as a difficult task more than a threshold number of times;
• and
• in response to the determination that the member has been prompted to complete a first of the one or more of the profile edit tasks classified as a difficult task more than a threshold number of times, regardless of the estimated increase in member profile quality if the first of the one or more of the profile edit tasks classified as a difficult task is completed, reordering the one or more additional profile edit tasks to place the first of the one or more of the profile edit tasks classified as a difficult task later in the ordering.