Virtual image display apparatus

A virtual image display apparatus comprising:

• an image generator that outputs image light, including:
• a first emitter emits a first light with a wavelength of 430 nm to 490 nm;
• a second emitter that emits a second light with a wavelength of 491 nm to 580 nm, a luminance of the second light being higher than a luminance of the first light;
• and
• a third emitter that emits a third light with a wavelength of 581 nm to 700 nm, a luminance of the third light being higher than the luminance of the first light;
• and
• a reflection film having wavelength dependence and forming a mirror reflection surface at a light-incident side of a light guide that guides the image light from the image generator, the reflection film having wavelength dependence such that:
• a reflectance of the first light is higher than a reflectance of the second light;
• and
• the reflectance of the first light is higher than a reflectance of the third light.