Methods and devices for content delivery control

A method of controlling content delivery to plural clients of a mobile communication network, the content being delivered to the plural clients over a radio access network of the mobile communication network, the method comprising:

• receiving, by a controlling entity, quality reports from the plural clients, wherein the controlling entity modifies a rule based on the received quality reports;
• providing, by the controlling entity, the rule to the network entity;
• collecting geo information of the plural clients by a network entity associated with the mobile communication network;
• evaluating, by the network entity, the collected geo information of the plural clients based on the rule:
• to determine whether the content delivery is to be adapted;
• and
• to identify a region for which the content delivery is to be adapted;
• selectively outputting, by the network entity, a message to a controlling entity outside the mobile communication network in response to it being determined that the content delivery is to be adapted;
• and
• controlling, by the controlling entity, the content delivery in response to receiving the message, so as to adapt the content delivery for clients located in the identified region.