Quality of experience aware multimedia adaptive streaming

An apparatus of a server operable to provide dynamic adaptive streaming over HTTP (DASH) content to a client operating at a user equipment (UE), the apparatus comprising one or more processors and memory configured to:

• determine, at the server, a bandwidth allocation for the client operating at the UE;
• encode, at the server, a network assistance message for transmission to the client operating at the UE, the network assistance message including an indication of the bandwidth allocation for the client;
• encode, at the server, a media presentation description (MPD) file for transmission to the client operating at the UE that includes a bandwidth associated with each of a plurality of representations;
• and
• encode, at the server, a representation, from the plurality of representations, of DASH content selected from the MPD for transmission to the client operating at the UE, wherein the selected representation of DASH content is associated with a bandwidth that is within the bandwidth allocation for the client.

At least one non-transitory machine readable storage medium having instructions embodied thereon for decoding dynamic adaptive streaming over HTTP (DASH) content received at a user equipment (UE) from a server, the instructions when executed by one or more processors perform the following:

• decoding, at a client operating at the UE, a network assistance message received from the server that includes an indication of a bandwidth allocation for the client operating at the UE;
• decoding a media presentation description (MPD) file received from the server that includes a bandwidth associated with each of a plurality of representations;
• and
• selecting a representation, from the plurality of representations, of DASH content from the MPD with a bandwidth that is within the bandwidth allocation for the client operating at the UE.