System and method for optimized tracking and identification of user equipment

A system for tracking and identifying a user equipment, wherein the system interfaces with an entity database, a user equipment database and a store terminal device, the system comprising:

• a memory storing program instructions;
• a processor configured to execute program instructions stored in the memory;
• and a tracking and identification engine in communication with the processor and configured to:
• identify the user equipment within a predefined range of predetermined location coordinates of one or more stores associated with a business entity;
• determine the user equipment as a target user equipment using one or more parameters, wherein the target user equipment is representative of a user equipment associated with a valued user;
• and
• determine a precise location of the target user equipment within one or more stores associated with the business entity via at least one of:
• a Wi-Fi based technique and an image recognition technique, and wherein the determination of the precise location of the target user equipment within one or more stores associated with the business entity includes:
• (a) determining a first precise location of the target user equipment via the Wi-Fi based technique;
• (b) determining a second precise location of the target user equipment via the image recognition technique;
• (c) mapping the second precise location with the first precise location to determine the precise location of the target user equipment;
• (d) repeating steps (a) and (b) until a valid mapping is ascertained;
• and
• (e) transmitting a priority alert to a store terminal device based on the valid mapping, wherein the priority alert is representative of an association between the target user equipment and the valued user, and the priority alert is flagged as requiring immediate attention at the second precise location.

A computer program product, comprising:

• a non-transitory computer-readable medium having computer-readable program code stored thereon, the computer-readable program code comprising instructions that, when executed by a processor, cause the processor to:
• identify the user equipment within a predefined range of predetermined location coordinates of one or more stores associated with a business entity;
• determine the user equipment as a target user equipment using one or more parameters based, wherein the target user equipment is representative of a user equipment associated with a valued user;
• and
• determine a precise location of the target user equipment within one or more stores associated with the business entity via at least one of:
• a Wi-Fi based technique and an image recognition technique, and wherein the determination of the precise location of the target user equipment includes:
• (a) determining a first precise location of the target user equipment via the Wi-Fi based technique;
• (b) determining a second precise location of the target user equipment via the image recognition technique;
• (c) mapping the second precise location with the first precise location to determine the precise location of the target user equipment;
• (d) repeating steps (a) and (b) until a valid mapping is ascertained;
• and
• (e) transmitting a priority alert to a store terminal device based on the valid mapping, wherein the priority alert is representative of an association between the target user equipment and the valued user, and the priority alert is flagged as requiring immediate attention at the second precise location.