Method and system for targeted commerce in network broadcasting
AssigneePaypal, Inc.
InventorsHeather Anne Waibel, Nicholas Albert Rudock
Life of this patent
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Abstract
A system and a method for using the system for targeted commerce in network broadcasting are provided. The system includes an interface device configured to receive a multimedia stream from a network, wherein the multimedia stream includes a close captioning string and wherein the interface device is further configured to process the multimedia stream by providing advertisements in the multimedia stream according to a correlation between the close captioning string and a plurality of vendor keywords; and a viewing device configured to receive the processed multimedia stream and display to a viewer.
Claims20
A system for targeted commerce in network broadcasting comprising:
- a non-transitory memory;
- and
- one or more hardware processors coupled to the non-transitory memory and configured to read instructions from the non-transitory memory to cause the system to perform operations comprising:
- receiving, from a network, a multimedia stream;
- determining that a closed captioning string of the received multimedia stream includes an identity of a product corresponding to one or more vendor keywords;
- in response to determining that the closed captioning string includes the identity of the product corresponding to the one or more vendor keywords, identifying and analyzing a plurality of video frames of the received multimedia stream to detect a visual depiction of the product corresponding to the one or more vendor keywords;
- and
- in response to both determining that the closed captioning string includes the identity of the product corresponding to the one or more vendor keywords and detecting the visual depiction of the product corresponding to the one or more vendor keywords in the plurality of video frames, modifying the received multimedia stream to include an advertisement corresponding to the product.
A non-transitory machine-readable medium comprising a plurality of machine-readable instructions which when executed by one or more processors of an interface device are adapted to cause the interface device to perform a method comprising:
- receiving, from a network, a multimedia stream;
- detecting, from closed captioning strings of the multimedia stream, a generic description of a product;
- determining that the generic description of the product corresponds to one of a plurality of vendor keywords;
- in response to both detecting that the closed captioning strings include the generic description of the product and that the generic description of the product corresponds to one of the plurality of vendor keywords, identifying and analyzing a plurality of video frames of the received multimedia stream to detect a visual depiction of the product corresponding to one of the plurality of vendor keywords;
- and
- in response to each of detecting that the closed captioning strings include the generic description of the product, determining that the generic description of the product corresponds to one of the plurality of vendor keywords, and detecting the visual depiction of the product corresponding to the one of the plurality of vendor keywords in the received multimedia stream, modifying the multimedia stream to include an advertisement.
A method for targeted commerce in network broadcasting, the method comprising:
- receiving, from a network, a multimedia stream;
- determining that a closed captioning string of the received multimedia stream includes an identity of a product corresponding to one or more vendor keywords;
- in response to determining that the closed captioning string includes the identity of the product corresponding to the one or more vendor keywords, identifying and analyzing a plurality of video frames of the received multimedia stream to detect a visual depiction of the product corresponding to the one or more vendor keywords;
- and
- in response to both determining that the closed captioning string includes the identity of the product corresponding to the one or more vendor keywords and detecting the visual depiction of the product corresponding to the one or more vendor keywords in the plurality of video frames, modifying the received multimedia stream to include an advertisement corresponding to the visual depiction of the product.
Dependencies are inferred from the claim text.