Dynamic allocation of contextual assistance during game play

A system for dynamic allocation of contextual assistance during gameplay, the system comprising:

• a first party platform that obtains user data, the user data pertaining to user reactions to a video game, the user reactions indicative of a level of frustration;
• an assistance server that stores assistance information associated with the video game, wherein the assistance information corresponds to overcoming a challenge within the video game;
• and
• a performance server that:
• monitors the user data to identify the level of frustration in reaction to the video game,
• compares the identified level of frustration against pre-determined thresholds corresponding to the assistance information stored at the assistance server,
• instructs the assistance server to transmit the assistance information based on the comparison between the identified level of frustration and the pre-determined thresholds,
• monitors a first subsequent user data after the user receives the assistance information from the assistance server, the first subsequent user data indicating that the user has not overcome the challenge and includes an updated level of frustration,
• instructs the assistance server to transmit the assistance information corresponding to the updated level of frustration,
• monitors a second subsequent user data after the user receives the additional information from the assistance server, the second subsequent user data indicating that the user has overcome the challenge, and
• modifies a user profile associated with the user, the user profile storing a general trend of performance by the user that correspond to the pre-determined thresholds, wherein the modification modifies the general trend of the performance by the user based on the monitored first and second subsequent user data.