Discovering and displaying media content related to an electronic document

A client system, comprising:

• one or more processors;
• memory;
• and
• one or more programs, wherein the one or more programs are stored in the memory and configured to be executed by the one or more processors, the one or more programs including instructions for:
• opening an electronic document and obtaining document identifying information for the electronic document, wherein the document identifying information is one of:
• at least a portion of a network identifier or source code for the electronic document;
• after opening the electronic document, obtaining from a server one or more media entities associated with a subject of the electronic document, including one or more media entities not linked or included in the electronic document, wherein the media entities correspond to media content including scheduled TV programming, streaming media or locally stored media;
• displaying, on the first computing device, a representation of at least a subset of the one or more media entities;
• obtaining a user selection from the representation of a respective media entity from the at least a subset of the one or more media entities;
• and
• in response to the user selection,
• sending selection information identifying the respective media entity to a second computing device, the second computing device being configured to access and display respective media content corresponding to the respective media entity based on the selection information.

A non-transitory computer readable storage medium storing one or more programs, the one or more programs comprising instructions, which when executed by a computer system with one or more processors, cause the computer system to:

• open an electronic document and obtain document identifying information for the electronic document, wherein the document identifying information is one of:
• at least a portion of a network identifier or source code for the electronic document;
• after opening the electronic document, obtain from a server one or more media entities associated with a subject of the electronic document, including one or more media entities not linked or included in the electronic document, wherein the media entities correspond to media content including scheduled TV programming, streaming media or locally stored media;
• display, on the first computing device, a representation of at least a subset of the one or more media entities;
• obtain a user selection from the representation of a respective media entity from the at least a subset of the one or more media entities;
• and
• in response to the user selection,
• send selection information identifying the respective media entity to a second computing device, the second computing device being configured to access and display respective media content corresponding to the respective media entity based on the selection information.