Real-time rendering of targeted video content

A method, comprising:

• performing, by a real-time video targeting (RVT) system implemented on one or more network-based computing devices:
• sending at least a portion of a pre-recorded video to two or more client devices;
• obtaining profiles associated with the two or more client devices;
• for each of the two or more client devices:
• generating, during playback of the pre-recorded video to the respective client device, one or more objects targeted at the client device according to the respective profile;
• rendering new video frames for one or more scenes in the pre-recorded video to add one or more objects to the one or more scenes to produce a merged video that includes at least some content from the pre-recorded video and the one or more objects targeted based on the respective profile;
• and
• streaming, over a packet-based network, the merged video for the one or more scenes to the respective client device associated with the respective profile, wherein the merged video that is sent includes the at least some content from the pre-recorded video and the one or more objects targeted based on the respective profile;
• wherein the one or more objects added to the one or more scenes in the pre-recorded video is different for at least two of the two or more client devices.

A non-transitory computer-readable storage medium storing program instructions that when executed on one or more computers cause the one or more computers to implement a real-time video targeting (RVT) system configured to:

• begin playback of at least a portion of a pre-recorded video to a plurality of client devices;
• for each of the plurality of client devices, during playback of the pre-recorded video:
• obtain information about one or more viewers associated with the client device;
• generate one or more objects targeted at the one or more viewers according to the one or more viewers' respective information;
• render new video frames for one or more scenes to add the one or more objects to the one or more scenes to produce a merged video that includes at least some content from the pre-recorded video and the one or more objects targeted at the viewer;
• and
• stream, over a packet-based network, the merged video for the one or more scenes to the client device associated with the viewer, wherein the streamed merged video includes the at least some content from the pre-recorded video and the one or more objects associated with the one or more viewers for the respective client device;
• wherein the one or more objects added to the one or more scenes in the pre-recorded video is different for at least two of the plurality of client devices.