Systems and methods for surveying users

A system comprising:

• at least one processor;
• and
• a memory storing instructions that, when executed by the at least one processor, cause the system to perform:
• determining at least one survey to be presented to users of the social networking system, wherein the survey is targeted to a number of users at each time interval;
• determining a uniform distribution of the users of the social networking system that may be surveyed, wherein users in the uniform distribution are each assigned a numerical value;
• determining a sampling window that references a numerical range, wherein the sampling window is adjusted upon completion of each time interval, wherein users of the social networking system that have been assigned a respective numerical value within the numerical range are eligible for the survey;
• and
• providing data describing the survey to a computing device of a first user, wherein the survey is cached by the computing device and presented when the sampling window corresponds to a numerical range that includes a numerical value assigned to the first user.

A non-transitory computer-readable storage medium including instructions that, when executed by at least one processor of a computing system, cause the computing system to perform a method comprising:

• determining at least one survey to be presented to users of the social networking system, wherein the survey is targeted to a number of users at each time interval;
• determining a uniform distribution of the users of the social networking system that may be surveyed, wherein users in the uniform distribution are each assigned a numerical value;
• determining a sampling window that references a numerical range, wherein the sampling window is adjusted upon completion of each time interval, wherein users of the social networking system that have been assigned a respective numerical value within the numerical range are eligible for the survey;
• and
• providing data describing the survey to a computing device of a first user, wherein the survey is cached by the computing device and presented when the sampling window corresponds to a numerical range that includes a numerical value assigned to the first user.