US 10,375,183 B2Granted

Eventing analysis framework

AssigneeCoursera, Inc.

InventorsBrennan Saeta, Huy Le, Jiquan Ngiam

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Abstract

A web browser renders a web page, where textual information is displayed in a first portion of the page and where streaming video is displayed in a second portion of the page. As a user interacts with the page and views the video, both page view values and video data values are sent out from the browser, across a single TCP/IP connection, and to a single analytics web server, where both types of values are stored. The page view values may, for example, indicate when the user clicks on buttons, keys or links. The video data values may, for example, indicate the settings or play status of the video player application program. The analytics web server receives the two types of values, performs real-time processing using the values, and outputs a report in real time where the report includes a real-time analysis of both types of data values.

Claims18

Dependent claims

A method comprising:

receiving, by an analytics web server and from a content viewing network device including a display, a video player, and a browser, a plurality of HTTP requests by way of a single TCP/IP connection between the content viewing network device and the analytics web server, at least one HTTP request encapsulating at least a first key/value pair for a video data type of event including keys:
pause, seek, speed and volume, and at least one HTTP request encapsulating at least a second key/value pair for a page view type of event including keys:
URL, user, and session, the first key/value pair including a video data key and an associated video data value for a video viewable in a first portion of a web page rendered by the browser on the display, the second key/value pair including a page view key and an associated page view value for textual materials viewable in a second portion of the web page rendered by the browser on the display, the textual materials being associated with the video, the video data value being generated by the video player as a result of an Application Programming Interface (API) call made to the video player, and the page view value being generated as a result of a method call made to an HTTP method installed in the browser, wherein the first keys for the video data type of event include at least one second key used for the page view event and at least one video data key unique to video data and that is not used for the page view event, and wherein in the at least one HTTP request encapsulating the at least first key/value pair for the video data type of event, the key/value pairs that are unique to video data and that are not used in page view events are aggregated in a key value field of the at least the first key/value pair for the video data type of event;
storing, in a database included in the analytics web server, the first key/value pair and the second key/value pair;
analyzing, by the analytics web server, the data stored in the database, the data including the first key/value pair and the second key/value pair;
and generating, by the analytics web server, a report including a result of the analysis.

3 more elements

A method comprising:

installing, on a content viewing network device including a display, a video player, and a browser, a page view user interactions tracking method;
subsequent to installing the page view user interactions tracking method, rendering, by the-browser, a web page including a first portion and a second portion;
making an Application Programming Interface (API) call to the video player;
responsive to making the API call, obtaining, from the video player, a video data value generated by the video player, the video data value being associated with a video viewable in the first portion of the web page;
making a method call to the page view user interactions tracking method;
responsive to making the method call, obtaining, from the page view user interactions tracking method, a page view value generated by the page view user interactions tracking method, the page view value being associated with textual materials viewable in the second portion of the web page and associated with the video;
and sending, by the content viewing network device and to an analytics web server, a plurality of HTTP requests by way of a single TCP/IP connection between the content viewing network device and the analytics web server, at least one HTTP request encapsulating a first key/value pair for a video data type of event including keys:
pause, seek, speed and volume, and at least one HTTP request encapsulating at least a second key/value pair for a page view type of event including keys:
URL, user, and session, wherein the first keys for the video data type of event include at least one second key used for the page view event and at least one video data key unique to video data and that is not used for the page view event, and wherein in the at least one HTTP request encapsulating the at least first key/value pair for the video data type of event, the key/value pairs that are unique to video data and that are not used in page view events are aggregated in a key value field of the at least the first key/value pair for the video data type of event.

6 more elements

A system comprising:

means for receiving, from a network device including a display, a video player, and a browser, a plurality of HTTP requests by way of a single TCP/IP connection to the system, at least one HTTP request encapsulating at least a first key/value pair for a video data type of event including keys:
pause, seek, speed and volume, and at least one HTTP request encapsulating at least a second key/value pair for a page view type of event including keys:
URL, user, and session, the first key/value pair including a video data key and an associated video data value for a video viewable in a first portion of a web page rendered by the browser on the display, and the second key/value pair including a page view key and an associated page view value for textual materials viewable in a second portion of the web page rendered by the browser on the display, the textual materials being associated with the video, the video data value being generated by the video player as a result of an Application Programming Interface (API) call made to the video player, and the page view value being generated as a result of a method call made to an HTTP method installed in the browser, wherein the first keys for the video data type of event include at least one second key used for the page view event and at least one video data key unique to video data and that is not used for the page view event, and wherein in the at least one HTTP request encapsulating the at least first key/value pair for the video data type of event, the key/value pairs that are unique to video data and that are not used in page view events are aggregated in a key value field of the at least the first key/value pair for the video data type of event;
means for storing, in a database included in the system, the first key/value pair and the second key/value pair;
means for analyzing data stored in the database, the data including the first key/value pair and the second key/value pair;
means for generating a report including a result of the analysis;
and means for outputting the report.

4 more elements

Dependencies are inferred from the claim text.

Facts

Application: 14/203,275Filed 10 Mar 2014 · us provisional application
Priority: 15 Mar 2013
Published: US 2014/0281913 A118 Sep 2014
Granted: 6 Aug 2019
Term ends: Not estimatedThe source records don’t support an estimate.

Classification6 codes

H04L 67/535
Network services: tracking the activity of the user
G06F 15/16
Digital computers in general ; Data processing equipment in general: combinations of two or more digital computers each having at least an…
H04N 21/44224
Analytics of user selections, e.g. selection of programmes or purchase activity: monitoring of user activity on external systems, e.g. Internet…
H04L
Digital communication

Family

Application61/788,983Us provisional application · filed 15 Mar 2013
US 2014/0281913 A1Pre-grant publication · published 18 Sep 2014
US 10,375,183 B2This patent

From the US filing history. Foreign family members aren’t listed.

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