US 10,375,010 B1Granted

Selection of multi-channel communciations

AssigneeAmazon Technologies, Inc.

InventorsRoopesh Ranjan, Graton Marshal Randal Gathright, Pragyana K. Mishra

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Abstract

Systems and methods are described for selecting recipients, channels, and messages for delivery via multi-channel communications. A message may be delivered to a recipient via multiple delivery channels, and the recipient may engage in a conversion event or activity associated with the message. Each potential delivery of the message may be associated with an incremental probability of causing the conversion event. The incremental probabilities may be used to determine the channel and recipient with the highest incremental probability of causing a conversion event for a given message, the recipient and message having the highest incremental probability of causing a conversion event when delivered via a given channel, and other combinations. Profiles may be used to compare messages, channels, and recipients in order to predict incremental probabilities, and messaging resources may be allocated according to budgets, cost-benefit analyses, or other criteria.

Claims24

Dependent claims

A computer-implemented method comprising:

as implemented by a computing device configured with specific executable instructions,
receiving a message request, wherein the message request identifies a first recipient and a first delivery channel;
obtaining, from a profile data store, a channel profile corresponding to the first delivery channel;
obtaining, from the profile data store, a recipient profile corresponding to the first recipient;
obtaining, from a message data store, a first potential message and a second potential message;
determining, based at least in part on the channel profile, the recipient profile, and a first message profile corresponding to the first potential message, a first incremental probability of conversion associated with delivering the first potential message to the first recipient via the first delivery channel;
determining, based at least in part on the channel profile, the recipient profile, and a second message profile corresponding to the second potential message, a second incremental probability of conversion associated with delivering the second potential message to the first recipient via the first delivery channel;
selecting, based at least in part on the first incremental probability of conversion and the second incremental probability of conversion, a selected message from among the first potential message and the second potential message;
and
transmitting, to the first delivery channel, information that enables the first delivery channel to deliver the selected message to the first recipient.

7 more elements

A system comprising:

a profile data store configured to store message profiles, recipient profiles, and channel profiles;
a hardware processor in communication with the profile data store, the hardware processor configured to execute specific computer-executable instructions to at least:
receive, from a first computing device, a message delivery request, wherein the message delivery request identifies a first message and a first recipient;
obtain, from the profile data store, (a) a first message profile corresponding to the first message, (b) a first recipient profile corresponding to the first recipient, (c) a first channel profile corresponding to a first delivery channel, and (d) a second channel profile corresponding to a second delivery channel;
determine, based at least in part on the first message profile, the first recipient profile, and the first channel profile, a first incremental probability of conversion associated with delivering the first message via the first delivery channel;
determine, based at least in part on the first message profile, the first recipient profile, and the second channel profile, a second incremental probability of conversion associated with delivering the first message via the second delivery channel;
select, based at least in part on the first incremental probability of conversion and the second incremental probability of conversion, a selected delivery channel;
and
cause delivery of the first message via the selected delivery channel.

6 more elements

A computer-implemented method comprising:

as implemented by a computing device configured with specific executable instructions,
receiving, from a first computing device, a message delivery request, wherein the message delivery request identifies a first message profile and a first channel, and wherein the first message profile is associated with a first message;
obtaining, from a profile data store, a first recipient profile and a second recipient profile, wherein the first recipient profile is associated with a first recipient, and wherein the second recipient profile is associated with a second recipient;
obtaining, from the profile data store, a first channel profile corresponding to a first delivery channel;
determining, based at least in part on the first message profile, the first channel profile, and the first recipient profile, a first incremental probability of conversion associated with delivering the first message to the first recipient;
determining, based at least in part on the first message profile, the first channel profile, and the second recipient profile, a second incremental probability of conversion associated with delivering the first message to the second recipient;
selecting, based at least in part on the first incremental probability of conversion and the second incremental probability of conversion, a selected recipient;
and
causing delivery of the first message to the selected recipient.

6 more elements

A system comprising:

a profile store configured to store message profiles;
a hardware processor in communication with the profile data store, the hardware processor configured to execute specific computer-executable instructions to at least:
receive, from a first computing device, a message delivery request, wherein the message delivery request identifies a first message;
obtain, from the profile data store, a first message profile corresponding to the first message;
obtain, from a first delivery channel, a first bid associated with delivering the first message via the first delivery channel, wherein the first bid is based at least in part on a first incremental probability, and wherein the first incremental probability is determined based at least in part on the first message profile, a first channel profile corresponding to the first delivery channel, and a recipient profile corresponding to a first recipient;
obtain, from a second delivery channel, a second bid associated with delivering the first message via the second delivery channel, wherein the second bid is based at least in part on a second incremental probability, and wherein the second incremental probability is determined based at least in part on the first message profile, a channel profile corresponding to the second delivery channel, and a second recipient profile corresponding to a second recipient;
select, based at least in part on the first bid and the second bid, a selected delivery channel;
and
cause delivery of the first message via the selected delivery channel.

6 more elements

Dependencies are inferred from the claim text.