Dynamic hashtag ordering based on projected interest

A computer program product comprising:

• a computer readable storage medium readable by one or more processors and storing instructions for execution by the one or more processors for performing a method comprising:
• obtaining, by the one or more processors, over a communications connection, a hashtag;
• identifying, by the one or more processors, at least two linguistic components comprising the hashtag, wherein the identifying the at least two linguistic components comprises executing a natural language processing algorithm of a text string comprising the hashtag;
• generating, by the one or more processors, at least two sub-hashtags, wherein each of the at least two sub-hashtags comprises at least one linguistic component of the at least two linguistic components;
• obtaining, by the one or more processors, over an Internet connection, via a user interface of a social media platform displayed on a first computing resource, an entry by a user comprising text and the hashtag;
• obtaining, by the one or more processors, over the Internet connection, from a second computing resource accessing the social media platform, a request from a second user to access the entry, wherein the request comprises parameters of a profile of the second user on the social media platform;
• determining, by the one or more processors, that a sub-hashtag of the at least two sub-hashtags is most relevant to a third user, wherein the determining comprises:
• inferring relationships between the parameters of the profile of the third user and the at least two linguistic components, and
• selecting the sub-hashtag associated with a more significant relationship of the inferred relationships;
• configuring, by the one or more processor, instructions to display a customized entry, wherein the customized entry comprises the text and the relevant sub-hashtag for the second user;
• and
• instructing, by the one or more processors, over the Internet connection, based on the instructions, the second computing resource to display the customized entry in the user interface of the second computing resource.

A system comprising:

• a memory;
• one or more processors in communication with the memory;
• and
• program instructions executable by the one or more processors via the memory to perform a method, the method comprising:
• obtaining, by the one or more processors, over a communications connection, a hashtag;
• identifying, by the one or more processors, at least two linguistic components comprising the hashtag, wherein the identifying the at least two linguistic components comprises executing a natural language processing algorithm of a text string comprising the hashtag;
• generating, by the one or more processors, at least two sub-hashtags, wherein each of the at least two sub-hashtags comprises at least one linguistic component of the at least two linguistic components;
• obtaining, by the one or more processors, over an Internet connection, via a user interface of a social media platform displayed on a first computing resource, an entry by a user comprising text and the hashtag;
• obtaining, by the one or more processors, over the Internet connection, from a second computing resource accessing the social media platform, a request from a second user to access the entry, wherein the request comprises parameters of a profile of the second user on the social media platform;
• determining, by the one or more processors, that a sub-hashtag of the at least two sub-hashtags is most relevant to a third user, wherein the determining comprises:
• inferring relationships between the parameters of the profile of the third user and the at least two linguistic components, and
• selecting the sub-hashtag associated with a more significant relationship of the inferred relationships;
• configuring, by the one or more processor, instructions to display a customized entry, wherein the customized entry comprises the text and the relevant sub-hashtag for the second user;
• and
• instructing, by the one or more processors, over the Internet connection, based on the instructions, the second computing resource to display the customized entry in the user interface of the second computing resource.