US 10,373,431 B2Granted

System and method for advertising distribution through mobile social gaming

AssigneeBlue Calypso, LLC

InventorsAndrew E. Levi, Jean Pierre Dela Valdene, William Rushing, Bradley W. Bauer

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Abstract

A system and method is disclosed for advertising through a social network by immersion of participants in a sponsored mobile game. A game application for the sponsored game is developed on a server and deployed on consumer devices connected to the server. The game application, operating on a smart phone, utilizes onboard GPS and camera subsystems to carry out and facilitate the game functions. A dashboard is provided for designing the game around an advertising campaign. The game application is syndicated and shared through a consumer's social media community. The game is tracked by the server. Game information and rewards are delivered to participants during and after the game. In one aspect, the game involves a participant gathering digital permits prior to and during the game which are used to complete a tagging event with other participants. Rewards such as redeemable coupons are based on actions at sponsor locations.

Claims18

Dependent claims

A computer-implemented method for an augmented reality game that is hosted by a server and played by a set of players that includes a user operating a consumer device, the method comprising:

receiving, by the server from a global positioning system of the consumer device, a first set of location coordinates and a second set of location coordinates of the consumer device;
generating, by the server, a set of gaming locations based on the first set of location coordinates of the consumer device;
generating, by the server, gaming information about a gaming location of the set of gaming locations;
sending, from the server to the consumer device, the gaming information;
generating, by the server, a set of player locations based on the second set of location coordinates of the consumer device;
sending, from the server to the consumer device, information about a selected player of the set of players;
sending, by the server to the consumer device, a set of augmented reality content;
retrieving a camera image from a camera on the consumer device;
setting a first image screen location on the consumer device;
polling a set of sensors on the consumer device to determine a change in azimuth, a change in roll, a change in pitch, and a change in magnetic field;
translating the first image screen location according to the change in azimuth, the change in roll, the change in pitch, and the change in magnetic field to determine a second image screen location;
displaying the augmented reality content at the second image screen location;
receiving, by the server from the consumer device, a tag event;
generating, by the server, an acknowledgment of the tag event;
and,
sending, by the server to the consumer device, an acknowledgment of the tag event.

13 more elements

A system for hosting an augmented reality game between a server and a consumer device, the system comprising:

the consumer device, programmed to store and execute instructions that cause the system to perform operations comprising:
identifying, by a location system the consumer device, location coordinates of the consumer device;
sending, by the consumer device to the server, the location coordinates of the consumer device;
the server, programmed to store and execute instructions that cause the system to perform operations comprising:
receiving, by the server from the consumer device, the location coordinates of the consumer device;
generating, by the server, a set of gaming locations that is based on the location coordinates of the consumer device and includes a gaming location;
generating, by the server, gaming information about ft the gaming location;
sending, from the server to the consumer device, the gaming information;
generating, by the server, a set of player locations that is based on the location coordinates of the consumer device and includes a selected player;
sending, from the server to the consumer device, information about ft the selected player;
sending, by the server to the consumer device, a set of augmented reality content;
retrieving a camera image from a camera on the consumer device;
setting a first image screen location on the consumer device;
polling a set of sensors on the consumer device to determine a change in azimuth, a change in roll, a change in pitch, and a change in magnetic field;
translating the first image screen location according to the change in azimuth, the change in roll, the change in pitch, and the change in magnetic field to determine a second image screen location;
displaying the augmented reality content at the second image screen location;
receiving, by the server from the consumer device, tag event information that includes a tag event comprising a tag type, a location, and a time;
generating, by the server, an acknowledgment of the tag event;
sending, by the server to the consumer device, the acknowledgment;
and,
the consumer device further programmed to display the acknowledgment.

18 more elements

Dependencies are inferred from the claim text.

Facts

Application: 15/467,497Filed 23 Mar 2017 · continuation in part
Priority: 26 Jul 2013
Published: US 2017/0193749 A16 Jul 2017
Granted: 6 Aug 2019
Term ends: Not estimatedThe source records don’t support an estimate.

Classification20 codes

G07F 17/3255
Payment aspects of a gaming system, e.g. payment schemes, setting payout ratio, bonus or consolation prizes: incentive, loyalty and/or promotion…
A63F 13/216
Characterised by their sensors, purposes or types: using geographical information, e.g. location of the game device or player using GPS
A63F 13/30
Video games, i.e. games using an electronically generated display having two or more dimensions: interconnection arrangements between game servers…
A63F 13/61
Generating or modifying game content before or while executing the game program, e.g. authoring tools specially adapted for game development or…:…

Family

Application61/859,107Us provisional application · filed 26 Jul 2013
Application14/042,319Parent of this continuation-in-part · filed 30 Sep 2013
Application15/132,175Parent of this continuation-in-part · filed 18 Apr 2016
US 9,314,697 B2Parent of this continuation-in-part · filed 19 Apr 2016
US 2017/0193749 A1Pre-grant publication · published 6 Jul 2017
US 9,814,985 B2Parent of this continuation-in-part
US 2015/0031449 A1Published application
US 2016/0228774 A1Published application
US 10,373,431 B2This patent

From the US filing history. Foreign family members aren’t listed.

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