Driving behaviors, opinions, and perspectives based on consumer data

A method comprising:

• storing, in a memory device of a measurement system comprising at least a processor, correlation data indicating that a first attribute is correlated with a second attribute;
• receiving, at a network interface of the measurement system, a first request to initiate a first messaging action directed to a target audience segment, the target audience segment associated with the first attribute;
• and
• subsequent to receiving the first request and based on a comparison of a first metric associated with a first messaging action and a second metric associated with a second messaging action, based on the first attribute, and based on the correlation data indicating that the first attribute is correlated to the second attribute, transmitting, via the network interface, a second request to a server, the second request identifying the second messaging action without identifying the first messaging action, wherein the first messaging action corresponds to a first group of users associated with the server and the second messaging action corresponds to a second group of users associated with the server, wherein at least one user included in the first group is associated with the first attribute, wherein at least one user included in the second group is associated with the second attribute but not the first attribute, and wherein at least one user is included in both the first and the second groups;
• detecting, by the measurement system, a conversion event associated with a particular user of the second group of users, the conversion event initiated at a conversion web page;
• and
• in response to the conversion event, sending retargeting data to a web browser associated with the particular user, wherein the retargeting data enables at least one digital network distinct from the conversion web page to identify the particular user and to send retargeting content to the web browser, the retargeting content associated with the second messaging action.

A computer readable storage device storing instructions that, when executed by a processor, cause the processor to perform operations comprising:

• storing, in a memory device of a measurement system comprising at least a processor, correlation data indicating that a first attribute is correlated to a second attribute;
• receiving, at a network interface of the measurement system, a first request to initiate a first messaging action directed to a target audience segment, the target audience segment associated with a first attribute;
• and
• subsequent to receiving the first request and based on the correlation data indicating that the first attribute is correlated to the second attribute, transmitting a second request to a server via the network interface, the second request to initiate a second messaging action instead of the first messaging action, the second messaging action corresponding to a second group of users associated with the server, wherein each user included in a first group has the first attribute, wherein at least one user included in the second group is associated with the second attribute but not the first attribute, and wherein at least one user is included in both the first and the second groups;
• detecting, by the measurement system, a conversion event associated with a particular user of the second group of users, the conversion event initiated at a conversion web page;
• and
• in response to the conversion event, sending retargeting data to a web browser associated with the particular user, wherein the retargeting data enables at least one digital network distinct from the conversion web page to identify the particular user and to send retargeting content to the web browser, the retargeting content associated with the second messaging action.