Tap to subscribe to text message alerts

A computer-implemented method comprising:

• receiving, at a server, an alert enrollment request from a client device, the alert enrollment request being received through a first type of telecommunication channel using a first telecommunication protocol, the alert enrollment request including a communication endpoint identifier assigned to the client device;
• determining the communication endpoint identifier based on the alert enrollment request;
• in response to the alert enrollment request, generating and transmitting via the first type of telecommunication channel an anti-fraud verification request to the client device using the first telecommunication protocol and the communication endpoint identifier assigned to the client device, the anti-fraud verification request including a phrase to be repeated by a user of the client device;
• based on the alert enrollment request and a response from the client device to the anti-fraud verification request, automatically performing an anti-fraud verification of the client device;
• based on the automatic performing of the anti-fraud verification of the client device, linking the communication endpoint identifier to an opt-in record of a database, the linking including performing a write operation to write the communication endpoint identifier to a data structure associated with the opt-in record;
• generating an alert in a form compatible with a second telecommunication protocol;
• and
• based on the linking of the communication endpoint identifier to the opt-in record, transmitting the alert to the client device through a second type of telecommunication channel using the second telecommunication protocol, the alert being addressed to the client device based on the communication endpoint identifier linked to the opt-in record.

A non-transitory machine-readable storage medium comprising instructions that, when executed by one or more hardware processors of a machine, cause the one or more hardware processors to perform operations comprising:

• receiving an alert enrollment request from a client device, the alert enrollment request being received through a first type of telecommunication channel using a first telecommunication protocol, the alert enrollment request including a communication endpoint identifier assigned to the client device;
• determining the communication endpoint identifier based on the alert enrollment request;
• in response to the alert enrollment request, generating and transmitting via the first type of telecommunication channel an anti-fraud verification request to the client device using the first telecommunication protocol and the communication endpoint identifier assigned to the client device, the anti-fraud verification request including a phrase to be repeated by a user of the client device;
• based on the alert enrollment request and a response from the client device to the anti-fraud verification request, automatically performing an anti-fraud verification of the client device;
• based on the automatic performing of the anti-fraud verification of the client device, linking the communication endpoint identifier to an opt-in record of a database, the linking including performing a write operation to write the communication endpoint identifier to a data structure associated with the opt-in record;
• generating an alert in a form compatible with a second telecommunication protocol;
• and
• based on the linking of the communication endpoint identifier to the opt-in record, transmitting the alert to the client device through a second type of telecommunication channel using the second telecommunication protocol, the alert being addressed to the client device based on the communication endpoint identifier linked to the opt-in record.