System and method for estimating visual impressions of vehicles configured with external graphic messaging

A method for estimating visual impressions of a vehicle configured with exterior graphic messaging intended for viewing by occupants of other vehicles, the method including:

• receiving, from an API gateway, vehicle mobility data included within wireless signals generated by a mobile device configured with a GPS receiver and a mobile device application cooperatively operative to determine information relating to mobility of the vehicle;
• storing traffic volume data in association with a plurality of road segments;
• identifying, using the vehicle mobility data, one or more of the plurality of road segments in which the vehicle was present;
• estimating, using the traffic volume data, a number of potential visual impressions of the vehicle within the one or more of the plurality of road segments;
• determining an estimated number of visual impressions by modifying the number of potential visual impressions in accordance with an environmental filter wherein the environmental filter relates at least to an anticipated visibility of the vehicle to other vehicles present within the one or more of the plurality of road segments;
• and
• displaying visual impression information based at least in part upon the estimated number of visual impressions.

In a system including a plurality of vehicles having exteriors configured to convey messaging to occupants of other vehicles wherein each of the vehicles are configured with exterior graphic messaging associated with a product or service and a plurality of mobile devices associated with the plurality of vehicles, an impression estimation system for estimating visual impressions of the plurality of vehicles, the impression estimation system comprising:

• a gateway API to which is posted vehicle mobility data generated by a mobile device application of each of the plurality of mobile devices wherein the mobility data includes data specifying locations of each of the plurality of vehicles at associated times;
• a database storing traffic volume data in association with a plurality of road segments;
• and
• a computational platform including a processor and program code which, when executed by the processor, causes the processor to, with respect to each vehicle of the plurality of vehicles:
• determine, based upon the mobility data, a set of road segments traversed by the vehicle;
• estimate, using the traffic volume data, a number of potential visual impressions of the vehicle within the set of road segments;
• modify the number of potential visual impressions in accordance with an environmental filter wherein the environmental filter relates at least to an anticipated visibility of the vehicle to other vehicles present within the set of road segments;
• generate visual impression information based at least in part upon the estimated number of visual impressions;
• provide the visual impression information for display by a display device.

In a system including a plurality of vehicles having exteriors configured to convey messaging to occupants of other vehicles wherein each of the vehicles are configured with exterior graphic messaging associated with a product or service and a plurality of mobile devices associated with the plurality of vehicles, an impression estimation system for estimating visual impressions of the plurality of vehicles, the impression estimation system comprising:

• a server configured to receive vehicle mobility data generated by a mobile device application of each of the plurality of mobile devices;
• a database storing traffic volume data in association with a plurality of road segments;
• and
• a computational platform including a processor and program code which, when executed by the processor, causes the processor to, with respect to each vehicle of the plurality of vehicles:
• identify, using the vehicle mobility data, one or more of the plurality of road segments in which the vehicle was present;
• estimate, using the traffic volume data, a number of potential visual impressions of the vehicle within the one or more of the plurality of road segments;
• determine an estimated number of visual impressions by modifying the number of potential visual impressions in accordance with an environmental filter wherein the environmental filter relates at least to an anticipated visibility of the vehicle to other vehicles present within the one or more of the plurality of road segments;
• generate visual impression information based at least in part upon the estimated number of visual impressions;
• provide the visual impression information for display by a display device.