Payment device enrollment in linked offers

A payment device and marketing protocol linking system for linking a payment device to marketing documents data hosted by a third-party server, the system comprising:

• a payment processing server including a processor and a memory, the memory storing instructions that are executable by the processor to:
• store consumer account data for a payment device, the consumer account data including a primary account number and a consumer alias;
• set a value portion of a cookie to the consumer alias;
• set a name portion of the cookie to a server name for the payment processing server;
• link the cookie and a graphic object with a dynamic button object, the graphic object including an image for marketing documents data, the marketing documents data indicating a product;
• in response to selection of the graphic object within the dynamic button object:
• receive the value portion of the cookie;
• link the consumer account data to the marketing documents data based on the value portion of the cookie;
• and
• cause a marketing documents server hosting the marketing documents data to send the marketing documents data to a consumer computing device corresponding to the consumer account data without exposing the primary account number to the marketing documents server.