Learning display parameters to maximize advertising revenue

A computing device, having memory configured to store a set of instructions detailing a method stored thereon that when executed by one or more processors cause the one or more processors to perform the method, the method comprising:

• receiving content provided by a client describing at least one of a brand, a product, and a service;
• displaying an evolving advertisement unit to present the content using a stylistic feature describing at least one of an advertising background, a text property, a special effect, and a border description according to an initial configuration parameter on a primary website;
• determining that a trigger event has occurred and responsive to the occurrence of the triggering event:
• identifying an automatically generated configuration parameter stored in a profile associated with the evolving advertisement unit;
• altering the evolving advertisement unit without creating a new advertisement by changing the stylistic feature to follow the automatically generated configuration parameter independent of the content;
• and
• displaying the evolving advertisement unit for the content on the primary website.

An advertisement server that provides internet advertising, comprising:

• a processor and associated executable instructions, which when executed by the processor cause the advertisement server to perform operations comprising:
• receiving content provided by a client describing at least one of a brand, a product, and a service;
• creating an advertisement profile comprising:
• an identifier field storing an identifier that associates the advertisement profile with an evolving advertisement unit;
• an initial configuration parameter indicating an initial stylistic feature for a stylistic feature of the evolving advertisement unit;
• and
• an automatically generated configuration parameter to indicate a new stylistic feature for the stylistic feature;
• at least one advertisement constraint field describing configuration constraints placed on the automatically generated configuration parameter and the initial configuration parameter;
• and
• storing the advertisement profile in a data store;
• create an evolving advertisement unit comprising the content and stylistic features derived from the initial configuration parameter and accounting for the at least one advertisement constraint field, the evolving advertisement unit associated with the advertisement profile through the identifier field;
• causing display of the evolving advertisement unit on an associated website;
• identifying, by the processor, occurrence of a trigger event and responsive to the occurrence of the trigger event:
• retrieving the automatically generated configuration parameter;
• determining the new stylistic feature from the automatically generated configuration parameter;
• altering, by the processor, the evolving advertisement unit without creating a new advertisement by changing the stylistic feature to follow the new stylistic feature independent of the content;
• and
• displaying the evolving advertisement unit for the content on the associated website.