Systems and methods for data transfer from pop displays with wireless beacons and engaged mobile devices

A non-transient computer-readable medium including instructions that, when executed by one or more processors, causes the one or more processors to perform a method, comprising, comprising:

• receiving, by a mobile device, positioned at a retail location, from a wireless beacon, a wireless signal comprising a data packet of information assessing activity around a point of purchase (POP) display captured by at least one sensor coupled to the POP display, wherein the wireless beacon is located on a circuit board coupled to the POP display, the POP display comprising a consumer product display positioned at the retail location;
• determining, by the mobile device, position and movement data of the mobile device by a sensor located on the mobile device;
• determining, by the mobile device, application data from a software package operating on the mobile device;
• storing, by the mobile device, information associated with interactions between the mobile device and the wireless beacon, interactions between the mobile device and a server, interactions involving the mobile device, the position and movement data determined from the sensor located on the mobile device, the application data determined from the software package operating on the mobile device, and the received data packet of information assessing activity around the POP display;
• and
• transmitting, by the mobile device, the stored information to the server to improve accuracy of determining location information related to the wireless beacon and the POP display.

A mobile device, comprising:

• a processor;
• a display;
• a wireless transceiver;
• a memory cache;
• a sensor;
• and
• a software package installed on the mobile device, the software package comprising a mobile application and a software developer kit (SDK) configured to interpret wireless data packets received by the mobile device;
• wherein the mobile device, when positioned at a retail location, is configured to:
• receive, by the wireless transceiver, from a wireless beacon, a wireless signal comprising a data packet of information assessing activity around a point of purchase (POP) display captured by at least one sensor coupled to the POP display, wherein the wireless beacon is located on a circuit board coupled to the POP display, the POP display comprising a consumer product display positioned at the retail location;
• determine position and movement data of the mobile device by the sensor;
• determine application data from the software package;
• store, in the memory cache, information associated with interactions between the mobile device and the wireless beacon, interactions between the mobile device and a server, interactions involving the mobile device, the position and movement data determined from the sensor located on the mobile device, the application data determined from the software package operating on the mobile device, and the received data packet of information assessing activity around the POP display;
• and
• transmit, by the wireless transceiver, the stored information to the server to improve accuracy of determining location information related to the wireless beacon and the POP display.