Ranking content using sharing attribution

A non-transitory computer-readable storage medium comprising instructions to cause a processing device to:

• obtain a plurality of comments associated with a media item, wherein the media item is provided by a first entity;
• identify a second entity that provided one or more comments of the plurality of comments, wherein the second entity is different from the first entity and comprises at least one user;
• determine, by the processing device, an attribution score of the second entity, the attribution score being based on a number of responding entities that are attributed to a sharing message of the second entity and consume the media item, wherein the sharing message comprises a link to consume the media item;
• determine, by the processing device, rankings for the one or more comments based on the attribution score of the second entity;
• and
• provide the media item and at least a first comment and a second comment of the plurality of comments to be displayed in an order defined by the rankings, wherein the first comment is by the second entity and is ranked higher than the second comment that is by an entity with an attribution score that is smaller than the attribution score of the second entity.

A system comprising:

• a memory;
• and
• a processing device communicably coupled to the memory, the processing device to:
• obtain a plurality of comments associated with a media item, wherein the media item is provided by a first entity;
• identify a second entity that provided one or more comments of the plurality of comments, wherein the second entity is different from the first entity and comprises at least one user;
• determine an attribution score of the second entity, the attribution score being based on a number of responding entities that are attributed to a sharing message of the second entity and consume the media item, wherein the sharing message comprises a link to consume the media item;
• determine ranking scores for the one or more comments based on the attribution score of the second entity;
• and
• provide the media item and at least a first comment and a second comment of the plurality of comments to be displayed in an order defined by the ranking scores, wherein the first comment is by the second entity and has a larger ranking score than the second comment that is by an entity with an attribution score that is smaller than the attribution score of the second entity.