Notification techniques for reducing energy usage

A tangible, non-transitory, computer-readable media having software encoded thereon, the software, when executed by a processor, cause the processor to:

• evaluate responsiveness by a plurality of consumers to notifications of suggested behavior modifications for reducing energy consumption to identify a target audience of consumers that implemented the suggested behavior modifications;
• detect a weather event for a location of at least one consumer of the target audience of consumers;
• select, based on the weather event, at least one modified behavior from amongst a plurality of modified behaviors to reduce energy usage for the at least one consumer, the at least one modified behavior including opening windows at a residence of the at least one consumer;
• in response to selecting the at least one modified behavior, generate a notification comprising instructions to open windows;
• in response to generating the notification, transmit, via a network communication, the notification to a remote device of the at least one consumer;
• measure energy consumption of the at least one consumer to determine whether the at least one consumer implemented the at least one modified behavior;
• and
• generate a subsequent target audience of consumers for subsequent transmission of notifications to remote devices for reducing energy consumption based upon whether the at least one consumer implemented the at least one modified behavior.

A method performed by a power usage device comprising at least a processor coupled to a network and configured to execute instructions from a memory, wherein the memory is configured to store instructions executable by the processor, the method comprising:

• evaluating, by at least the processor accessing the memory, responsiveness by a plurality of consumers to notifications of suggested behavior modifications for reducing energy consumption to identify a target audience of consumers that implemented the suggested behavior modifications;
• determining, by at least the processor accessing the memory, whether a temperature of a location of at least one consumer of the target audience of consumers crosses a threshold temperature for a time period;
• in response to determining that the temperature of the location crosses the threshold temperature for the time period, determining, by the processor accessing the memory, a weather event, from amongst a plurality of weather events, for the location of the at least one consumer;
• determining by the processor accessing the memory, based on the weather event, at least one modified behavior to reduce energy usage for the at least one consumer;
• generating, by at least the processor accessing the memory, a notification that includes information regarding the at least one modified behavior;
• and
• transmitting, by at least the processor via a network communication, the notification to remote computers of the at least one consumer identified in the target audience of consumers to convey the at least one modified behavior for the weather event.