Retaining feature for off-road cup holders

A cup holder tray, including:

• a cup receiving portion with a bottom wall, said cup receiving portion being configured to receive a beverage container;
• a clocking feature adjacent to the cup receiving portion and configured to limit a rotational movement of the beverage container between a first position and a second position;
• and
• at least one magnetic element located subjacent to the bottom wall of the cup receiving portion and configured to provide a magnetic retention force such that in the second position the beverage container is held within the cup receiving portion as at least one member of the beverage container substantially engages with said magnetic retention force, and in the first position the beverage container is freely removable as the at least one member of the beverage container is not substantially engaged with said magnetic retention force.

A method for retaining a beverage in an off-road vehicle, comprising the steps of:

• providing a beverage retaining system that includes a cup holder tray including a cup receiving portion with a bottom wall, and at least one magnetic element located subjacent to the bottom wall of the cup receiving portion and configured to provide a magnetic retention force, and a beverage container having a bottom end and at least one retaining element located on the bottom end, said beverage container is configured to be moveable between a secured position in which said at least one retaining element substantially engages with the magnetic retention force of said at least one magnetic element and an unsecured position in which said at least one retaining element substantially disengages with the magnetic retention force of said at least one magnetic element;
• placing said beverage container within said cup holder tray;
• rotating said beverage container until said beverage container is in said secured position;
• rotating said beverage container until said beverage container is in said unsecured position;
• and
• removing said beverage container from said cup holder tray.