Label module for printing custom customer engagement labels

In a label printer mechanism, a method comprising:

• printing on a first label in the label printer mechanism to produce a first custom printed customer engagement label, the first custom printed customer engagement label being printed with a first set of data;
• within the label printer mechanism, affixing the first custom printed customer engagement label to a surface of a first personalized plastic card;
• after the first custom printed customer engagement label is produced, printing on a second label in the label printer mechanism to produce a second custom printed customer engagement label, the second custom printed customer engagement label being printed with a second set of data that differs from the first set of data;
• and
• within the label printer mechanism, affixing the second custom printed customer engagement label to a surface of a second personalized plastic card;
• wherein the label printer mechanism has a label to card affix rate that is at least 500 cards per hour;
• wherein the first custom printed customer engagement label and the second custom printed customer engagement label are produced in sequence without substantially altering the label to card affix rate of the label printer mechanism.