System and methods for regulating properties of a beverage

A sip service system for moderating a beverage sip regulating apparatus, which is connectable to a beverage container, comprising:

• a beverage regulating apparatus comprising:
• a connecting element configured to interface with the beverage container;
• a compartment configured to store a predetermined sip volume of beverage received from the beverage container;
• a sensor configured to sense a level of one or more predetermined characteristics of the beverage stored in the compartment;
• a controller configured to control the level of the one or more predetermined characteristics of the beverage stored in the compartment, responsive to the sensed level of the sensor;
• a thermoelectric component configured to cool the predetermined sip volume of beverage;
• and
• a communication unit;
• a database, stored in a non-transitory storage medium, of user preferences of multiple registered users, including a preferred beverage characteristic level of each registered user;
• a sip control server comprising a processor configured to:
• receive from the sensor, data about the level of the characteristic of the beverage;
• provide commands to the controller according to the preferred beverage characteristic level stored in the database with relation to the corresponding user;
• and
• communicate with a sip control application via an application gateway, wherein the sip control application is operated by a registered user and to receive via the application information related to the registered user, and to manages operation of the beverage sip regulating apparatus based on the received information, and wherein the information related to the registered user comprises a manner of use of the beverage sip regulating apparatus by the user, based on the received information.