Targeted content delivery using outdoor lighting networks (OLNs)

A targeted content delivery system, comprising:

• an outdoor lighting network comprising a plurality of lighting units;
• a central management server configured to manage the outdoor lighting network;
• and
• at least one sensor configured to communicate with at least one lighting unit of the plurality of lighting units, said at least one sensor also configured to sense dynamic data consisting of traffic information, environmental information, imaging data, or combinations thereof and communicate said dynamic data to the central management server;
• wherein the central management server is configured to:
• receive information related to desired targeted content from a remote computing system;
• and
• continuously analyze the sensed dynamic data, identify events or alerts associated with said information related to desired targeted content based on the analyzed sensed dynamic data and deliver target content delivery information to said remote computing system based on the identified event or alert;
• wherein the remote computing system is configured to:
• process and deliver targeted advertising content to one or more displays for displaying advertising content based on the target content delivery information provided by the central management server;
• and
• process priorities of the targeted advertising content based at least in part on the target content delivery information provided by the central management server.