Personalized content ranking using content received from different sources in a video delivery system

A non-transitory computer-readable storage medium containing instructions, that when executed, control a computer system to be configured for:

• receiving a request from a user for a view in an application for a video delivery service;
• receiving a set of advertisement (ad) campaign content along with an ad campaign score for each ad campaign content, wherein the ad campaign score is generated by a first engine using a first process to select the ad campaign content and generate the ad campaign scores;
• receiving a set of media program campaign content that promotes media programs along with a media program campaign score for each media program campaign content, wherein the media program campaigns are generated by a second engine using a second process to select the media program campaigns and generate the media program campaign scores;
• receiving relevance scores for the set of ad campaign content and the set of media program campaign content from a recommendation engine, wherein the recommendation engine provides relevance scores for the set of ad campaign content and the set of media program campaign content using user information for the user based on user behavior on the video delivery service;
• generating combinations of ad campaign content and media program campaign content;
• generating a database table that combines at least a portion of the ad campaign scores, media program campaign scores, and relevance scores using a process to generate total scores for the set of ad campaign content that will be shown over the set of media program campaign content, wherein total scores for the combinations of ad campaign content and the media programs content combine the ad campaign score, the media program campaign score, and relevance score for each respective combination;
• selecting one or more of the set of ad campaign content and the set of media program campaign content based on the total scores in the database table;
• and
• in response to receiving the request for the view, causing display of the one or more of the set of ad campaign content that are shown over the set of media program campaigns on the view for the user, wherein the combinations of ad campaign content and the media program campaign content include the ad campaign content shown over the media program campaign content in a same area of the view.

An apparatus comprising:

• one or more computer processors;
• and
• a non-transitory computer-readable storage medium comprising instructions, that when executed, control the one or more computer processors to be configured for:
• receiving a request from a user for a view in an application for a video delivery service;
• receiving a set of advertisement (ad) campaign content along with an ad campaign score for each ad campaign content, wherein the ad campaign score is generated by a first engine using a first process to select the ad campaign content and generate the ad campaign scores;
• receiving a set of media program campaign content that promotes media programs along with a media program campaign score for each media program campaign content, wherein the media program campaigns are generated by a second engine using a second process to select the media program campaigns and generate the media program campaign scores;
• receiving relevance scores for the set of ad campaign content and the set of media program campaign content from a recommendation engine, wherein the recommendation engine provides relevance scores for the set of ad campaign content and the set of media program campaign content using user information for the user based on user behavior on the video delivery service;
• generating combinations of ad campaign content and media program campaign content;
• generating a database table that combines at least a portion of the ad campaign scores, media program campaign scores, and relevance scores using a process to generate total scores for the set of ad campaign content that will be shown over the set of media program campaign content, wherein total scores for the combinations of ad campaign content and the media programs content combine the ad campaign score, the media program campaign score, and relevance score for each respective combination;
• selecting one or more of the set of ad campaign content and the set of media program campaign content based on the total scores in the database table;
• and
• in response to receiving the request for the view, causing display of the one or more of the set of ad campaign content that are shown over the set of media program campaigns on the view for the user, wherein the combinations of ad campaign content and the media program campaign content include the ad campaign content shown over the media program campaign content in a same area of the view.