Systems and methods for dealing with online activity based on delivery of a television advertisement

A system comprising:

• a computer system structured and connected to deal with online activity of a user having a set-top box and an online user interface device by:
• (a) receiving at the computer system a notification, wherein the notification:
• (i) includes or references a set-top box identifier, and (ii) results from and signifies a television advertisement presented using the set-top box that corresponds to the set-top box identifier;
• and
• (b) using the notification, automatically with the computer system causing an action to be taken with respect to online activity through the online user interface device subsequent to presentation of the television advertisement, which online user interface device corresponds, at a time of the action, to an online user interface device identifier;
• (c) wherein the online user interface device identifier and the set top box identifier are associated without using personally identifiable information pertaining to a user of the set-top box that corresponds to the first set-top box identified.

An article comprising a tangible medium that is not a transitory propagating signal encoding computer-readable instructions that, when applied to a computer system, instruct the computer system to deal with online activity of a user having a set-top box and an online user interface device by performing the method of:

• (a) based on receipt at the computer system of a notification, causing an action to be taken with respect to online activity through the online user interface device subsequent to presentation of a television advertisement, which online user interface device corresponds, at a time of the action, to an online user interface device identifier;
• (b) wherein the notification:
• (i) includes or references a set-top box identifier, and (ii) results from and signifies the television advertisement presented using the set-top box that corresponds to the set-top box identifier;
• and
• (c) wherein the online user interface device identifier and the set top box identifier are associated without using personally identifiable information pertaining to a user of the set-top box that corresponds to the first set-top box identifier.