On-demand identity service for content

A non-transitory computer-readable medium storing instructions, the instructions comprising:

• one or more instructions that, when executed by one or more processors of a first device, cause the one or more processors to:
• receive, based on a first unique device identifier associated with a subscriber of a network being expired, a request for an authorization code associated with providing content to a second device,
• the request for the authorization code being provided by the second device;
• generate a particular authorization code for the second device;
• provide the particular authorization code to the second device based on receiving the request for the authorization code;
• receive a request for a second unique device identifier corresponding to the second device,
• the request for the second unique device identifier being provided by a third device that is different from the second device,
• the request for the second unique device identifier including the particular authorization code, and
• the second unique device identifier being associated with a user of the second device;
• validate the particular authorization code;
• and
• provide the second unique device identifier, associated with the particular authorization code, to the third device based on receiving the request for the second unique device identifier and based on validating the particular authorization code,
• the third device being associated with providing the content to the second device,
• the content being targeted to the user based on the second unique device identifier, and
• the content being identified based on the content matching an attribute associated with the user.

A method, comprising:

• providing, by a first device, a request for content,
• the request for the content being provided to a second device, and
• the content including a portion being associated with targeted content,
• the targeted content being targeted to a user of the first device;
• receiving, by the first device, an instruction based on providing the request for the content;
• determining, by the first device and based on receiving the instruction, that an expiration value associated with a unique device identifier has elapsed,
• the unique device identifier being associated with the user of the first device;
• providing, by the first device and based on determining that the expiration value associated with the unique device identifier has elapsed, a request for an authorization code,
• the request for the authorization code being provided to a third device;
• receiving, by the first device, the authorization code,
• the authorization code being associated with the unique device identifier based on the authorization code being validated;
• providing, by the first device, a request for the targeted content,
• the request for the targeted content being provided to a fourth device, and
• the request for the targeted content including the authorization code,
• the targeted content being identified based on the targeted content matching an attribute associated with the user;
• and
• receiving, by the first device, the targeted content,
• the targeted content being provided by the fourth device.