Electronic device and method for displaying content thereof

A method for displaying content of an electronic device, comprising:

• classifying a frame of content that is being reproduced on a display into a plurality of blocks including at least one pixel;
• confirming average brightness values of each of the plurality of blocks;
• determining whether to satisfy at least one specified condition based on the average brightness values of the each of the plurality of blocks;
• and
• adjusting brightness of the at least one pixel included in the plurality of blocks if it is determined that the at least one specified condition is satisfied when a measured illumination around the electronic device is equal to or less than a specified reference illumination value.

An electronic device, comprising:

• a display including a display driver (DDI) integrated circuit (IC) and a panel;
• and
• a processor electrically connected to the display, wherein the DDI is configured to:
• classify a frame of content that is being reproduced on the panel into a plurality of blocks including at least one pixel,
• confirm average brightness values of each of the plurality of blocks,
• determine whether to satisfy at least one specified condition based on the average brightness values of the each of the plurality of blocks, and
• adjust brightness of the at least one pixel included in the plurality of blocks if it is determined that the at least one specified condition is satisfied when a measured illumination around the electronic device is equal to or less than a specified reference illumination value.

A non-transitory computer readable medium comprising at least one program including commands, wherein when the commands are executed by at least one processor, an electronic device is configured to perform operations of:

• classifying a frame of content that is being reproduced on a display into a plurality of blocks including at least one pixel;
• confirming average brightness values of each of the plurality of blocks;
• determining whether to satisfy at least one specified condition based on the average brightness values of the each of the plurality of blocks;
• and
• adjusting brightness of the at least one pixel included in the plurality of blocks if it is determined that the at least one specified condition is satisfied when a measured illumination around the electronic device is equal to or less than a specified reference illumination value.