System and method for aggregating social network feed information

Non-transitory computer readable storage media having instructions stored thereon that, when executed by a processor and a coupled memory of a system of a host organization, the instructions cause the system to perform operations comprising:

• receiving, via a recommendation engine of the system, advertising conditions from an advertising client for a social media campaign and storing the advertising conditions in a database system communicably interfaced with the system;
• wherein the advertising conditions define at least (i) one or more targeting parameters to be present within content of a plurality of social networks and (ii) a threshold volume and velocity for the presence of the one or more targeting parameter on the plurality of social networks to be attained;
• querying the plurality of social networks to validate the one or more targeting parameters specified via the advertising conditions and receiving query responses from the plurality of social networks indicating the one or more targeting parameters are valid;
• receiving, at a listener interface of the system, user activity data originating from each of the plurality of social networks;
• parsing, via a data parser of the system, the user activity data originating from each of the plurality of social networks to render the one or more targeting parameters present within the content of the plurality of social networks;
• determining a threshold volume and velocity for the presence of the one or more targeting parameter on the plurality of social networks has been attained by counting a quantity of occurrences for the one or more targeting parameters present in the content of the plurality of social networks at each of time1 and time2 and measuring change in velocity over time based on the quantity of occurrences counted at each of time1 and time2;
• and
• deploying, via the campaign launcher, the social media campaign to one or many social media networks.

A system to operate within a host organization having at least the system and a database system there, wherein the system comprises:

• a recommendation engine to receive advertising conditions from an advertising client for a social media campaign and storing the advertising conditions in a database system communicably interfaced with the system;
• wherein the advertising conditions define at least (i) one or more targeting parameters to be present within content of a plurality of social networks and (ii) a threshold volume and velocity for the presence of the one or more targeting parameter on the plurality of social networks to be attained;
• a matching engine to query the plurality of social networks to validate the one or more targeting parameters specified via the advertising conditions and receiving query responses from the plurality of social networks indicating the one or more targeting parameters are valid;
• a listener interface to receive user activity data originating from each of the plurality of social networks;
• a data parser to parse the user activity data originating from each of the plurality of social networks to render the one or more targeting parameters present within the content of the plurality of social networks;
• the matching engine to determine the threshold volume and velocity for the presence of the one or more targeting parameter on the plurality of social networks has been attained by counting a quantity of occurrences for the one or more targeting parameters present in the content of the plurality of social networks at each of time1 and time2 and measuring change in velocity over time based on the quantity of occurrences counted at each of time1 and time2;
• and
• a campaign launcher to deploy the social media campaign to one or many social media networks.