Apparatus and method for processing a multimedia commerce service

A device for processing a multimedia commerce service, the device comprising:

• a communication module configured to transmit and receive data;
• and
• a controller configured to:
• receive a commerce service request of a user, to configure a service screen of the commerce service in accordance with the received commerce service request,
• transmit the configured service screen, to sense a user action through the commerce service screen,
• store the service usage pattern data of the user corresponding to the user action,
• store the service usage pattern data of the user corresponding to the sensed user action using the multimedia commerce service,
• sense the user action from a CPE of the user using the multimedia commerce service,
• compare the sensed user action with the stored service usage pattern data of the user,
• extract all service usage pattern data of the user similar to the user action, based upon the compared result,
• decide priority levels of the extracted service usage pattern data of the user in accordance with a pattern similarity level,
• extract the service usage pattern data of the user corresponding to a highest priority level among the decided priority levels,
• wherein the service usage pattern data of the user corresponding to the sensed user action includes a brand visiting path pattern including a first brand, a second brand and a third brand based on tracking data of the user,
• connect the CPE to a T-commerce system for providing the multimedia commerce service,
• in response to a minimum set of predetermined criteria not being met by the CPE based on determined native capabilities of the CPE, receive an assignment of a browser to the CPE for rendered content and connect the CPE to a T-commerce channel for the rendered content using the assigned browser,
• in response the minimum set of predetermined criteria being met by the CPE based on the determined native capabilities of the CPE, connect the CPE to a T-commerce channel for the rendered content without an assignment of a browser to the CPE,
• transmit brand content information to a mobile computing device paired to the CPE to access T-commerce channel while using the CPE for another application except a CPE client application,
• execute to add an additional screen while accessing T-commerce system with the CPE client application or switching applications in the CPE in the background,
• generate a content alignment frame defining alignment positions for first brand content corresponding to the first brand, second brand content corresponding to the second brand based and third brand content corresponding to the third brand on the brand visiting path pattern based on the rendered content,
• display the first brand content adjacent to the second brand content based on the content alignment frame, and
• display the second brand content adjacent to the third brand content based on the content alignment frame,
• wherein a first content alignment position for the first brand content includes a larger content area or a higher location within the content alignment frame than alignment positions for the second brand content or third brand content.