Product identification using multiple services

A computer network-based publication system, the method comprising:

• accessing item data regarding a selected item at an item selector interface;
• determining a data type of the item data as one of an image, a bar code, a text string, an audio file, or a video;
• selecting, using at least one hardware processor, one or more electronic identification services, from a plurality of identification services, based on the determined data type of the item data;
• communicating, from the computer network-based publication system over a communications network to each of the selected one or more electronic identification services, a request to perform product identification based on content of the item data;
• receiving a response from at least one of the selected one or more identification services identifying one or more products;
• and
• providing for display a list of at least one of the one or more products.

A non-transitory machine-readable medium having instructions stored thereon, the instructions executable by at least one processor of a machine to perform operations for product identification at a computer network-based publication system, the operations comprising:

• accessing item data regarding a selected item at an item selector interface;
• determining a data type of the item data as one of an image, a bar code, a text string, an audio file, or a video;
• selecting, using at the least one processor, one or more electronic identification services, from a plurality of identification services, based on the determined data type of the item data, the identification services to identify one or more products based on a content of the item data;
• communicating, from the computer network-based publication system over a communications network to each of the selected one or more electronic identification services, a request to perform product identification based on content of the item data;
• receiving a response from at least one of the selected one or more identification services identifying one or more products;
• and
• providing a display of a list of at least one of the one or more products.